Authored by Scott Piper

My Website is Launched and Optimized. Now What? (Part 4 of 4)

  In the previous three parts of this series, we discussed the core elements needed to create a marketing-ready website. Unfortunately, your website will require constant attention, upgrades, and monitoring to run efficiently and safely. At Power Marketing, we compare ...

I’m a Homebuilder With a Website. Now What? (Part One of Four)

When building a house, you must create a solid foundation. Otherwise, you are setting yourself up for big problems down the road. Marketing is the same way. If you fail to build the foundation correctly, you are looking at time-consuming, ...