My Website is Getting Traffic, Now What? (i.e., Lead Capturing)

Posted June 29, 2021 by Scott Piper

One of the challenges for digital marketers is preparing clients to capture leads successfully. I’ve covered all of the elements to launch a digital marketing campaign in the previous four parts. (which you can view here) But, your system to capture and respond to inquiries is the key to creating a robust pipeline.  Continue Reading →

Understanding Google Analytics: The Beginners Guide

Posted June 16, 2021 by Josh Miller

If you are a business owner with a website, your primary goal should be to outrank your competition. That goes without saying. However, knowing the “how” and the “why” can bring your business plan into focus when you understand how Google Analytics works towards your success. In this article, we’ll cover the analytics dashboard and show you how it can help you track your products and services while understanding how internet users are finding (or not finding) your business online.

Before we dive in, we recommend you read our post on the changes to Google’s Web Core Vitals rolling out in mid-June. The Core Vitals update will affect websites that are not mobile-friendly, lack a good user experience, and many more factors that can potentially determine page rank. Continue Reading →

My Website is Launched and Optimized. Now What? (Part 4 of 4)

Posted May 26, 2021 by Scott Piper

Illustration of a computer monitor and a colorful meter - Power Marketing

In the previous three parts of this series, we discussed the core elements needed to create a marketing-ready website. Unfortunately, your website will need constant attention, upgrades, and monitoring to keep it running efficiently and safely. At Power Marketing, we compare a website to a car (we do this too much). If you buy a new vehicle, it will run perfectly for a while. But, over time, the car will slowly break down if the oil is not changed, tires aren’t maintained, air filter cleaned, etc. A website is similar. It needs scheduled maintenance and monitoring to avoid expensive repairs or, the worst-case scenario, massive failure.  Continue Reading →

Complete Guide to Google My Business & Google Map Pack

Posted April 8, 2021 by Josh Miller

People say your Google My Business profile is your new homepage. Users can often find important information about your business without even visiting your website. Have you looked at your profile from your user’s point of view? How does your business profile look compared to the competition? But before you get into the map pack, you need to make sure you optimized your Google Business profile.

If you want to appear in local search results on Google, you need to be in the Google Map Pack. Not only does it provide premium visibility in the search results, but it’s an opportunity to manage and control all your information. Continue Reading →

I Have A Database of Names. Now What? Or The Benefit of CRM Systems (Part Three of Four).

Posted March 10, 2021 by Scott Piper

Adopting new technologies is not the strong suit for most homebuilders. Although Customer Relations Management (CRM) systems started in the 1980s, many home builders do not take advantage of CRM software. Time to leave the excel spreadsheet or legal pad behind and launch your home building company into 2021.

The technology surrounding CRM systems has exploded in the last five years. This acceleration has made CRM’s easy to install, inexpensive, and versatile. You’ve probably heard of CRM providers like Salesforce, Hubspot, Mindspring, and Zoho. Each has advantages and disadvantages. Whatever the case Power Marketing, can help you evaluate which CRM system is right for you. Continue Reading →

My Home Builder Website has Content. Now What? (Part Two of Four)

Posted February 4, 2021 by Scott Piper

Content is the driver for attracting visitors to your website. By creating engaging and useful information for the user, you are providing a solution to the problem they’re searching for. The search engines will reward you with better search engine optimization (SEO) value. But, how do you create content that will draw potential customers to your website?

If you haven’t read part one of this series, you may want to read it before finishing this article: https://www.power-marketing.com/im-a-homebuilder-with-a-website-now-what/ Continue Reading →

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