My Website is Launched and Optimized. Now What? (Part 4 of 4)

Posted May 26, 2021 by Scott Piper

Illustration of a computer monitor and a colorful meter - Power Marketing

In the previous three parts of this series, we discussed the core elements needed to create a marketing-ready website. Unfortunately, your website will need constant attention, upgrades, and monitoring to keep it running efficiently and safely. At Power Marketing, we compare a website to a car (we do this too much). If you buy a new vehicle, it will run perfectly for a while. But, over time, the car will slowly break down if the oil is not changed, tires aren’t maintained, air filter cleaned, etc. A website is similar. It needs scheduled maintenance and monitoring to avoid expensive repairs or, the worst-case scenario, massive failure.  Continue Reading →

Complete Guide to Google My Business & Google Map Pack

Posted April 8, 2021 by Josh Miller

People say your Google My Business profile is your new homepage. Users can often find important information about your business without even visiting your website. Have you looked at your profile from your user’s point of view? How does your business profile look compared to the competition? But before you get into the map pack, you need to make sure you optimized your Google Business profile.

If you want to appear in local search results on Google, you need to be in the Google Map Pack. Not only does it provide premium visibility in the search results, but it’s an opportunity to manage and control all your information. Continue Reading →

I Have A Database of Names. Now What? Or The Benefit of CRM Systems (Part Three of Four).

Posted March 10, 2021 by Scott Piper

Adopting new technologies is not the strong suit for most homebuilders. Although Customer Relations Management (CRM) systems started in the 1980s, many home builders do not take advantage of CRM software. Time to leave the excel spreadsheet or legal pad behind and launch your home building company into 2021.

The technology surrounding CRM systems has exploded in the last five years. This acceleration has made CRM’s easy to install, inexpensive, and versatile. You’ve probably heard of CRM providers like Salesforce, Hubspot, Mindspring, and Zoho. Each has advantages and disadvantages. Whatever the case Power Marketing, can help you evaluate which CRM system is right for you. Continue Reading →

My Home Builder Website has Content. Now What? (Part Two of Four)

Posted February 4, 2021 by Scott Piper

Content is the driver for attracting visitors to your website. By creating engaging and useful information for the user, you are providing a solution to the problem they’re searching for. The search engines will reward you with better search engine optimization (SEO) value. But, how do you create content that will draw potential customers to your website?

If you haven’t read part one of this series, you may want to read it before finishing this article: https://www.power-marketing.com/im-a-homebuilder-with-a-website-now-what/ Continue Reading →

5 Ideas For Shifting Your Trade Show Marketing Budget

Posted January 15, 2021 by Josh Miller

Canceled and postponed trade shows continue forcing many homebuilders to change their regular marketing plans for 2021. The demand for digital marketing has exploded as businesses attempt to stay connected with past, present, and potential customers. Digital marketing is a broad term. Here are some specific digital marketing strategies for home builders to convert those trade show dollars into new revenue streams. Continue Reading →

I’m a Homebuilder With a Website. Now What? (Part One of Four)

Posted December 31, 2020 by Scott Piper

When you are building a house, you have to create a solid foundation. Otherwise, you are setting yourself up for big problems down the road. Marketing is the same way. If you fail to build the foundation correctly, you are looking at time-consuming, costly, and unexpected issues in the future. This article is the first in a four-part series on the building blocks for digital marketing. If you are a homebuilder thinking about dipping your toes into digital marketing, these articles will give you a roadmap to get started. Continue Reading →

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