Authored by Scott Piper

My Home Builder Website has Content. Now What? (Part Two of Four)

  Content is the driver for attracting visitors to your website. Creating engaging and valuable information for the user solves the problem they’re searching for. The search engines will reward you with better search engine optimization (SEO) value. But how ...

I’m a Homebuilder With a Website. Now What? (Part One of Four)

When building a house, you must create a solid foundation. Otherwise, you are setting yourself up for big problems down the road. Marketing is the same way. If you fail to build the foundation correctly, you are looking at time-consuming, ...