Last week, Power Marketing President Brian Flook and Creative Director Jon King attended the International Builders’ Show in Las Vegas. The week was jam packed with more than 900 exhibitors and over 100 education sessions on everything from home builder marketing and real estate branding to green building and more. Here are a few of our highlights from NAHB’s annual show and expo.
During the weeklong events, Brian wrapped up his chairmanship of the IRM and passed the torch to Meredith Oliver. Here he is (top right) during his last meeting as IRM chair.
Brian was honored to present the Trina Ripley award to his good friend Ross Robbins, as well as the Friend of the Institute award to Carol Ruiz.
On the last day of the show, Brian presented “Marketing Solutions for Guaranteed Sales Results” with Myers Barnes and Mike Lyon. A packed house took part in this valuable session on online builder marketing methods for 2013. Of course, our fearless Power Marketing leader couldn’t help snapping a few pictures of the audience during the seminar!
The boys also had a chance to catch up with many of our builder marketing clients, including Jim McCormack (second from left) and Jerry Grable (far right) of Advantage Homes.
And, just for fun, here’s one last picture of Brian and Jon jamming to Santana the Saturday before IBS.
What were your highlights from IBS? Share them here or on our Facebook page.
Dan Morrison, editorial director of BUILDER Magazine is back to report more on what is going on at the 2013 International Builders’ Show. Dan discusses a new showerhead that is generating serious buzz on the show floor and a small company that is addressing a big home building issue.
On Sept. 12-15, Power Marketing President Brian Flook, MIRM, attended the 2012 National Association of Home Builders’ (NAHB) Fall Board of Directors meeting in Austin, Texas. Both the National Sales & Marketing Council (NSMC) and Institute of Residential Marketing (IRM) board meetings were well attended, Brian says. The revision of the IRM I course is on schedule for a rollout at the International Builder’s Show in Las Vegas in January 2013. Brian extends a special thanks to Gian Hasbrock and Bill Webb for their efforts as content providers.
At the meeting, The Sales Management Summit was approved for 2013 with the same format as the 2012 version (“Well done, Myers Barnes,” Brian adds.) And, IRM was delighted to welcome new governors Mary DeWalt, Roger Fiehn, Carol Flammer, Kerry Mulcrone and John Palumbo. Visit NAHB’s website to learn more about membership and other topics relevant to the home building industry.
One of the challenges for digital marketers is preparing clients to capture leads successfully. I’ve covered … (read more)
If you are a business owner with a website, your primary goal should be to outrank … (read more)
Get A Free Quote
We'll be happy to provide a FREE, no obligation quote!