New Home Builders and businesses have a steep hill to climb to get their head above their competition. Some established businesses already have name recognition and established clients to spread their name around town. But just because there are some initial web design and digital marketing solutions to figure out, that doesn’t mean it’s impossible for a New Home Builder to break into their market.
There are a few actions a Homebuilder can take to set themselves apart from their competition. Therefore, New home builder marketing is important. You need to connect with your potential customers in a meaningful and intentional way. Here are some tips that will give you the best chance of securing some lucrative leads.
Marketing Tips for Home Builders:
Create a Custom Website built for Home Builders
Design a Rememberable Brand to Reflect Trust
Target for New Home Sales Traffic
Create 3D Renderings and Interactive Floor Plans
Offer Virtual Tours on Your Home Builder Website
Provide Case Studies & Content Writing for Builders
Your Home Builder Logo is the First Step to Success
Why Your Home Builder Business Needs A Strong Logo & Brand
Home building businesses establishing a strong home builder logo and brand is a lot to manage. Getting a Website and Logo off the ground is almost as difficult as putting up the foundation of a new building. You’ve been refining you home building skills for years — but have you been refining your logo and company brand at the same time?
Quality work is the number one aspect that will make or break your home builder’s brand and logo design. A slick marketing campaign isn’t going to make up for a subpar logo and brand. But at the same time, great work won’t get noticed if people don’t know about your company.
Here are a few reasons why Home Builders need to create an awesome logo and a rememberable online brand for their digital marketing.
Build Brand Identity & Digital Marketing
Create A Home Builder Logo For People To Take Notice
Let Your Logo Be The Face Of Your Home Building Company
A Home Builder’s Logo Builds Loyalty
A Logo Sets You Apart from other Home Builders
Your Logo and Brand Help People Remember Your Home Builder Business
Pay Per Click (PPC) advertising is an increasingly popular way for businesses to put their message in front of potential customers. You will come across them fairly often while perusing the internet, you just might not recognize them as PPC ads. This is because they are mostly unobtrusive.
PPC can be displayed on a variety of websites. Social media outlets such as Facebook and Linkedin frequently display PPC advertisements. Google has their own version of PPC which they call AdWords. These are the results you often see toward the top of the search result page, but separate from the results themselves.
They are called “pay per click” because businesses don’t actually pay to post these ads unless a user clicks on them. This is different than traditional advertising where the business pays simply for their ad, perhaps on a billboard or TV commercial, to simply exist. PPC doesn’t cost the business money until a potential customer follows the link.
So now that we understand PPC advertising, how can it help a home builder? What benefits can be gained from PPC as opposed to other forms of advertising?
Many people think the most difficult part of new home sales is the construction. Laying the foundation, putting up walls, and installing windows certainly is difficult. If it wasn’t, homes wouldn’t be more expensive than a car. But the steps that lead up to the actual construction is where a business truly makes their money.
Builders and Contractors needs to be able to stand behind their work. Anything less than quality work will be unacceptable to the customer. But a home builder without proper lead management won’t get the opportunity to close new home sales. And construction won’t happen without a sale.
A lot of builders don’t focus on lead management despite its importance. This could be due to many different factors—they don’t have the proper software, they don’t have relevant experience, or maybe leads fall through the cracks simply because it’s difficult to keep track of them.
But builder lead management doesn’t become any less essential just because it’s difficult. The good news is that there’s help for builders that either don’t have time to manage their leads, or don’t have a good system for doing so.
You’ve been working for a long time to establish your business. First, you had to learn the skills. Then you had to perfect them. And now that you’re business is up and running, there’s only one thing left for you to get—customers.
And though it might be tempting to focus strictly on your craft, there’s a lot more that goes into a successful business than a great service or product. After all, a restaurant could serve the most delicious hamburgers in the world, but no one will buy them if they don’t know the restaurant exists.
This is where marketing comes in. A strategic marketing plan can translate into more sales, more profits, and a successful business. But without it, you’re simply selling a delicious hamburger to nobody.
So how do you spread the word about your expertise? Here are the essential points to consider regarding marketing for builders.
Goals are one of the most underutilized components in Google Analytics.
Goals are the actions on your website that you’d like visitors to take.
Some Examples Include:
Making an appointment
Viewing a contact page
Filling out a form
Creating an account
Sharing to a social network
Signing up for a newsletter
One that you should consider first is a contact form based goal. This should only take a few minutes to set-up. All you need is a contact form on your website, a ‘Thank You’ page, and a custom goal configured in Google Analytics with the type ‘Destination’. You can find goals in the Admin area of Google Analytics, under your current View. Once you make a new goal, simply choose “Custom,” and then “Destination” under type. That will allow you to enter the URL of your goal page – in this case, you’ll want to use the URL of your “Thank You” page I mentioned earlier.
Once goals are set up, the data can be viewed in the Conversions tab on Google Analytics. It’s a good practice to fill out your own contact form to make sure it works properly and records your new goal. Occasionally forms will fail.
Having this new data will allow you to figure out your cost per lead for your marketing efforts. Start setting your goals today!
Have you incorporated a customized email campaign into your marketing plan? No! … Then NOW is the time!
Email marketing is a cost-effective, targeted, measurable strategy able to drive homebuyers to your sales centers, model homes and of course, your homebuilding website.
The simple fact that homebuyers provided you with their contact information means they are waiting to hear from you! This is referred to as permission based marketing—undeniable proof that your homebuyers are eager to learn more about your new homes and communities.
So don’t wait any longer! Get your email campaign started today!
Clear, concise, informative content is a must for your homebuilding website. A brief introduction to each page of copy is fine, but resist the urge to present a long-winded preamble just to gain a few extra keywords. Your audience isn’t visiting your site to read textbook content—they want information and you have to give it to them as efficiently as possible. Continue Reading →
We’ve made it to the final entry in the series, and, if you incorporate our first strategy through what I’m about to present below, you’ll be on your way to getting the most from your homebuilding website. Let’s get right down to the last, but certainly not least, point of how to improve your website. Continue Reading →