The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market niche. In today’s information-overloaded world, if you say three things you’ve said nothing. The ability to focus your message has always been a marketing recipe for success. The sharper your marketing arrow is the deeper it will pierce. Continue Reading →
There is an increasing overlap between what we call marketing and traditional sales. The change in how buyers shop – online searches, browsing your website, talking to one another (i.e. with your current residents and other prospects) on social channels – requires that you begin ‘selling’ before you ever have the chance to speak in person to a prospect.
True, marketing has always been (or at least should be) sales in print, but it is in that area between marketing and sales where you have the highest potential to capture the attention and hearts of your buyers. The trouble is that most builders, retailers or communities are often unaware of these online prospects, and so believe that we can’t sell to those we can’t see. Well, just because you can’t see them does not mean that they can’t see you, or that they aren’t paying keen attention to what you have to show and say.
They are there. They are watching, avidly consuming what information you give them. Give them the right message and content, delivered in the way they want to consume it, and you’ll eventually see them pull into your parking lot or picking up their phone to you to engage with you in person. Continue Reading →
‘Twas the night before Christmas, I was filled with concern.
My marketing budget, last year did I burn.
Not seeing return from the cash we did spend,
I promised my boss, in the New Year it would end. Continue Reading →
Don’t Let the Wave of Social Media Marketing Pass Your Business By. Learn How to Use Facebook to Expand Your Online Reach and Build Your Brand.
With more than 1.23 million users, it’s hard to ignore the social networking powerhouse that is Facebook. While many use the platform to stay connected with friends, family and their favorite brands, the marketing potential Facebook offers businesses is tremendous. But too often, companies create a page, post when there’s nothing better to do, casually ignoring its followers. This, Dear Readers, is more than a missed opportunity, it’s a horrible mistake. Continue Reading →
Which One Will Get Your Business the Best Search Results?
Every day someone asks our Maryland SEO company the same question — “Can you get my business to page one of Google?” And it’s obvious why — a whopping 70-85% of searchers believe that the “best” companies are the ones ranked highest in Google or Bing searches. And those are the websites that get the clicks. It’s a page 1-2 or die mentality — if you’re not on top, then your site might as well not exist. Every business wants that glorious #1 spot, but not many know how to get there. Not many know how to get anywhere close.
There are two methods of bringing traffic to your website Continue Reading →
It’s amazing how confusing social media seems to be to most businesses, leading to many companies to avoid various platforms and social outlets completely.
That’s a shame, because one specific social site is so simple to use, easily able to enhance your online branding efforts. That platform is StumbleUpon, a blog sharing site with over 1,000,000 users covering a very diverse user demographic. Continue Reading →
‘Twas the month before Christmas, and in every house
Not a customer was buying, not a click of their mouse
Sound like a holiday nightmare to you, too?
As a business professional, the holiday season is a crucial time of year to meet the needs of your customers and clients. Whether you’re a B2B company or retailer, a successful holiday marketing strategy can help build or solidify relationships with your customers, promote your brand and boost your bottom line. To help maximize your profits this holiday season, consider these creative, holiday marketing tips and ideas. Continue Reading →
“I wanted to send out a special Thank You to our friends at Power Marketing for the leadership role they played in yesterday’s successful Realtor Luncheon at our Brunswick Crossing community. The luncheon was an RSVP event, and we had 50 of the 53 RSVPs attend! Attendees included agents, brokers and office managers from various offices from Frederick, Washington and Montgomery counties.
We had a very interactive experience with the attendees who asked many questions and provided valuable feedback as they toured our townhome, traditional and neo-traditional model homes. The event culminated with a prize drawing in The Asbury model home with 90% of the attendees present.
The team at Power Marketing did the majority of the preparation for this event, which included email invitations, the online RSVP page, announcements on our website and Facebook page, as well as coordinating Beans in the Belfry restaurant as the caterer.
Congratulations and Thank You to everyone on the Power Marketing team for an outstanding event that we hope will bring us many sales from our friends in the realtor community.”
—Jim McCormack, Advantage Homes VP of Sales & Marketing
If a picture is worth a thousand words, then how much is an entire Pinterest profile worth?
Here at marketing strategy firm Power Marketing, we have embraced the fun and potential of the latest social media network de jour to hit the web. With Pinterest racking in more than 4 million unique visitors per day, it was only natural that we took to the image-based site to find out why so many people love “pinning” and sharing unique or interesting photos, videos and more to their virtual inspiration boards.
In October, we created a Pinterest page for Baltimore-based realtors The Bob Lucido Team. Being a part of the real estate industry, the company seemed like the perfect fit for Pinterest’s platform, where food, interior décor, design and other home-related categories are user favorites. On the Bob Lucido page, you’ll find several different boards and pins that reflect the company’s overall brand and the things their target audience enjoys. From boards like DIY Home Projects and Tips for Homeowners to Food for the Soul and Our Homes, their page takes visitors on a visual journey, offering fun and interactive inspiration that visitors can apply to their own homes. You’ll find repins of industry leaders and top brands like Lowes and Martha Stewart Living, plus recipes that would taste delicious in any homebuyer’s new kitchen.
The concept of Pinterest is simple and easy to learn, too. As with any social media network, knowing the lingo is crucial to feeling comfortable and aware of the content. Here are three terms you need to know before getting started on your own Pinterest page:
- Pin – A pin is an image added to Pinterest. Pins can be added from a website by clicking the “Pin It” button or you can upload images straight from your computer. Pins added using Pin It link back to the original site.
- Board – A board is a collection of pins. You can categorize your boards however you like. Board examples are DIY Home Projects, Recipes, Party Ideas or Favorite Movies.
- Following – When you click “Following All” on a user, it means that you will see all of that user’s newest pins on your Pinterest Home Page. When a user makes new boards, you will automatically follow those boards. If you like a specific board that a user pins to but don’t necessarily want to follow that user, you can follow just that board.
Do you use Pinterest personally or professionally? If so, what is your favorite thing about it?