Do you remember what it used to be like? The rush of emotions you felt when you were in his/her presence? The smile that involuntarily formed when the telephone would ring. That warm, fuzzy feeling that magically appeared when you opened your inbox only to notice a request from your very special person. You know who we’re talking about, don’t you Dear Homebuilder? That’s right, your clients!
Is the honeymoon over? Have your home buying prospects become distant and quiet? Worse yet, have they totally left you for one of your new home building competitors? Don’t give up! There’s still hope! You can still resurrect your relationship, but you have to act fast or you just may find yourself sad and alone wondering what went wrong! Continue Reading →
We all have responsibilities, whether it is to our family, financial institutions, the community in which we live or even to ourselves, living life according to the personal ethics we have chosen. Your website also must live up to the obligations you deemed necessary from its initial launch. As time marches on, many businesses lose sight as to the importance of their online presence. I’m not talking about how active your company is on social media or how frequently you blog, rather, I’m referring to the duty your website has to lead your audience to actually choose, and then purchase your product. Continue Reading →
The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market niche. In today’s information-overloaded world, if you say three things you’ve said nothing. The ability to focus your message has always been a marketing recipe for success. The sharper your marketing arrow is the deeper it will pierce. Continue Reading →
Hello again and welcome back! Before we roll up our sleeves and take a look at this week’s topic, I just wanted to say thank you for all of the comments and emails I’ve received regarding this series.
Based on my conversations with some of you and feedback that has arrived via email, it appears the goal of helping you properly interpret website analytics is producing very positive results! It’s always been our goal here at Power Marketing to exceed the expectations of small business owners, and one of the best ways to do exactly that is to provide as much education as possible.
Once again, thank you for all of your valuable feedback! Now, let’s get into understanding the importance of landing and exit pages! Continue Reading →
Hello again! Thank you for stopping in as we continue our educational process regarding the demystification of all those pesky website analytic terms.
I hope you’re finding this series informative, easy to understand and helpful! I can’t stress how important it is that every business owner, from home builders to non-profit organizations, understand exactly how their website is actually performing.
All too often as I’m reviewing a client’s website analytics with them, either on the phone or in person, they seem to zone out. It’s kind of like when your wife asks you to take the garbage out—you heard her, but you just kind of choose not to acknowledge the request, at least right at that moment. Don’t get me wrong, I get it; someone trying to explain website analytics can be about as entertaining as watching paint dry, but I think it’s only because the audience doesn’t quite understand the terms used.
The more you “get” what your analytics are dying to tell you, the faster you will be able to improve website traffic, ideally leading to more sales. Makes sense, wouldn’t you agree? With all that behind us, let’s get into this week’s topic involving direct, organic and referral traffic. Continue Reading →
You’re a savvy business owner who knows data, analytics and numbers can make or break your company. It’s one thing to be presented with a wealth of information, especially when it comes to how your website is performing, but it’s a totally different animal when it comes to actually understanding and interpreting all of that data.
It’s ok, you’re not alone! I understand how confusing website analytics can be. With terms thrown around like “Impressions”, “Tracking Code” and “Exit Page”, it can get a bit overwhelming. It’s for this reason I decided to create a series of articles to help demystify website analytics.
Using the most common industry terms, I will not only provide you with an easy to understand definition, but, by the time we’re done you’ll also understand what specifically these phrases mean to the profitability of your website. Are you ready? Let’s get right down to it! Continue Reading →
2014 was a great year for Power Marketing and our valued clients! We thought it would be fun to take a look back at some of the amazing businesses we helped exceed their marketing goals as well as some of the best reviewed blog articles from the past year. Join us as we travel through 2014! Continue Reading →
‘Twas the night before Christmas, I was filled with concern.
My marketing budget, last year did I burn.
Not seeing return from the cash we did spend,
I promised my boss, in the New Year it would end. Continue Reading →
Which One Will Get Your Business the Best Search Results?
Every day someone asks our Maryland SEO company the same question — “Can you get my business to page one of Google?” And it’s obvious why — a whopping 70-85% of searchers believe that the “best” companies are the ones ranked highest in Google or Bing searches. And those are the websites that get the clicks. It’s a page 1-2 or die mentality — if you’re not on top, then your site might as well not exist. Every business wants that glorious #1 spot, but not many know how to get there. Not many know how to get anywhere close.
There are two methods of bringing traffic to your website Continue Reading →
Search engine optimization can help you grow your business unlike any other online marketing strategy. An increasing number of people are using the Internet to search for products and services they need, and SEO is one surefire way to attract targeted visitors, rank higher in the search engines than your competition and boost your online business.
SEO is much bigger than inserting a few keywords and links in your website copy. It’s bigger than blogging, keyword loading and linking back to your website. That’s how we do SEO, but it’s not why you need it for Internet success. Continue Reading →