Thank you for returning to our continuing series “How Can I Improve My Website?”—an easy primer of practical tips you can immediately implement in order to get the most from your online home. Topics already covered include how leads actually view their computer screen, the importance of intuitive navigation and why cheap photography can eliminate your homebuilding company before prospects even visit your model homes.
This week we’re going to discuss the importance of your website’s content, specifically how it needs to compel your audience into action. Continue Reading →
We’ve been specializing in homebuilder marketing for quite some time and know just how to ensure our homebuilding clients get the best exposure for their new homes. That being said, we always spend time getting to know our homebuilding partners before building their new website, discussing the importance of marketing automation and necessity of best SEO practices. But we always start the conversation asking about their homebuilding “brand”. It’s surprising to learn how often homebuilders can’t give a simple answer as to what is their brand.
What exactly is a brand? Does such a thing exist or is it just more marketing strategy mumbo jumbo slight of hand? Some people think their color scheme and logo make up their brand. What do you think? I believe that the concept of ‘brand’ is slightly overrated and very misunderstood.
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#10. Proper Marketing Leads To Your Business’ Credibility
Promotion is imperative to the validity and trustworthiness of your product or service.
#9. Strategic Marketing Allows You To Target Your Ideal Audience
Marketing enables you to strategically focus on the exact demographic most likely to require your goods.
#8. Marketing Keeps Your Audience Aware Of Your Goods & Services
Keeping your business front and center in the mind of the public increases customer recall. Continue Reading →
Welcome back to the last in our ten part series. This week we’re going to discuss marketing automation and how, as a homebuilder, if you’re utilizing this service you’re making a costly mistake. Continue Reading →
Hello again, and thanks for stopping in to checkout our ongoing series “The Top Ten Marketing Blunders To Avoid”. We’ve covered a lot ground so far, everything from failure to follow up with your home buying leads, not ensuring your homebuilding website is indexed on Google, not speaking in terms your prospects can identify with—even improper use of social media! But this week, as promised, I’m going to address the one thing that can turn off your home buyers quicker than anything else: Cheap Photography.
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Do you remember what it used to be like? The rush of emotions you felt when you were in his/her presence? The smile that involuntarily formed when the telephone would ring. That warm, fuzzy feeling that magically appeared when you opened your inbox only to notice a request from your very special person. You know who we’re talking about, don’t you Dear Homebuilder? That’s right, your clients!
Is the honeymoon over? Have your home buying prospects become distant and quiet? Worse yet, have they totally left you for one of your new home building competitors? Don’t give up! There’s still hope! You can still resurrect your relationship, but you have to act fast or you just may find yourself sad and alone wondering what went wrong! Continue Reading →
Homebuilders: Did You Know Homebuyers Are Looking To Eliminate You Based On Your Website?
That title isn’t meant to frighten homebuilders, but, unfortunately it is true. Please let me explain.
How many of you can recall the thrill of something so simple as buying candy as a child? I vividly remember anticipating the visit to the corner store, eager to hand over my hard-earned money—all 20 cents of it—to purchase penny candy. All the varieties of sweets, vying for the attention of a little boy like myself, calling out from their flashy wrappers held in check within glass containers colorfully presented on the counter. Continue Reading →
As much as we like to convince ourselves we’re thinking machines complete with emotions, in actuality, we’re emotional machines who, on occasion, think! That’s not splitting hairs—it’s really quite a difference.
Our human brains revolve around what I call Six Primal Pillars: Continue Reading →
Say “Hello” to Power Marketing’s Trent Semler. He’s got a great smile, don’t you think? Want to know why he’s grinning like the cat that caught the canary? Continue Reading →
As a regular reader of Tuesday Tips and our Power Marketing blog, hopefully you’ve been discovering a wealth of useful strategies pertaining to your marketing endeavors. It’s very important, however, before you focus on any specific area you identify one very crucial concept. Without this, you can never truly maximize your marketing efforts, empowering them to reach their full potential. What is this all important topic that is so vital to properly marketing your product or service? Continue Reading →