Don’t Let the Wave of Social Media Marketing Pass Your Business By. Learn How to Use Facebook to Expand Your Online Reach and Build Your Brand.
With more than 1.23 million users, it’s hard to ignore the social networking powerhouse that is Facebook. While many use the platform to stay connected with friends, family and their favorite brands, the marketing potential Facebook offers businesses is tremendous. But too often, companies create a page, post when there’s nothing better to do, casually ignoring its followers. This, Dear Readers, is more than a missed opportunity, it’s a horrible mistake. Continue Reading →
The company you hire to manage your Internet marketing should be a comprehensive, strategic marketing machine — not a one-size-fits-all vehicle that regurgitates the same boring website template, with little to no regard for impact or results, for every business in every industry. Not all businesses have the same goals or offer the same products and services, so it’s ridiculous for your advertising agency not to tailor your strategies to your industry and needs. A reliable, results-driven marketing company takes the time to understand your industry as well, if not better, than their own. Continue Reading →
Marketing is one of the most important investments for any business. This reoccurring marketing series features frequently asked questions and concerns business owners have about their marketing efforts, answered by Power Marketing President/Owner Brian Flook. This week, we asked Brian his thoughts on brand vs. logo and the value of a USP.
Continue Reading →
Don’t abandon direct mail campaigns — they’re extremely effective, even in the digital age, according to an annual Household Diary study conducted by the U.S. Postal Service. Even young people respond to printed material. An ExactTarget study found that 76 percent of surveyed young people said they’d make a purchase based on something they received in the mail. Continue Reading →
Marketing is one of the most important investments for any business. Without it, your customers may never know about your brand, your products or why you’re better than your competition. But, deciphering the variety of options for your marketing strategies can be overwhelming.
To help you navigate the tricky business of marketing, we’re kicking off a new blog series called “Ask the Expert: Maryland Marketing Q&A with Brian Flook.” This reoccurring series will feature frequently asked questions and concerns that business owners have about their marketing efforts, answered by Power Marketing President/Owner Brian Flook. Continue Reading →
Email is a powerful tool to reach your audience. Any time you send an email marketing message, you should have a landing page linked to your content. If you send an email about fall specials, for example, then your landing page should direct the recipient to the specific offers or a form to claim these specials. The landing page serves as an end point your recipient “lands” on if s/he deems your content worthy and decides to follow through with what you’re offering.
A successful landing page does a few things:
- It engages your audience.
- It prompts visitors to click through to your website.
- It encourages visitors to do what you want them to do (buy or contact you) and explains why they should do it.
- It gives visitors permission for you to follow up with them by way of registration.
- It informs the recipient of something they need to know about. It provides value!
If your landing page isn’t designed to prompt a certain action or response from visitors, then it’s pointless. Continue Reading →
The Power Marketing booth at a recent trade show.
Trade shows are still an important part of a company’s business and marketing plan, despite the digital revolution. Nearly 50 percent of those responding to a survey by the Center for Exhibition Industry Research said the personal interaction with people in a trade show booth still influenced their purchasing decisions. Learn how to maximize contact with attendees using these suggestions, and ramp up your ROI from your trade show efforts this year. Continue Reading →
Today’s consumer has a ton of marketing messages to sift through every day. To set yourself apart from the competition, you need a unique selling proposition (USP). Your USP is like the light bulb in the darkness. It will illuminate so potential buyers can see what you’re selling and respond immediately. To be effective, your USP must be four things: Continue Reading →
Have you looked at our Facebook page lately? If so, you’ve seen our holiday campaign “Stacy on the Shelf,” starring our own Account Executive Stacy Miller. This unique twist on the popular holiday tradition “Elf on the Shelf” has delivered tremendous success for our Maryland marketing company — both on social media and all across the web. Continue Reading →
The big guy in red sent Stacy the Elf to Hagerstown to make sure our team was on our best behavior this Christmas. Our staff had a blast putting Stacy the Elf to work, teaching her about brand strategy and marketing services to improve the North Pole’s Internet success. Check out these behind-the-scenes photos of how our team turned a creative idea into an online success.
Stacy the Elf, getting ready for her close-up.
Krista & Amanda lend a hand with last-minute styling details.
“How does my hair look, you guys?”
Matt, photographer and designer extraordinaire, takes a few shots in the front lobby of Power Marketing & Coldwell Banker Innovations. The white wall in the background made it easier for Stacy to be “cut out” and “shrinked” in Photoshop.
Strike a pose!
“She’s an angry elf. She must be from the South Pole.”
“You want me to do what? Let me write this down!”
“SANTA?!!! I KNOW HIM!!!!”
Only a few more shots left. How do you feel about that, Stacy the Elf?
From photo to Photoshop, here are a few screenshots of how Matt transformed Stacy Miller into Stacy the Elf throughout our office.
If you missed any of Stacy’s adventures, click here to see her photos on Facebook.