IBS Recap

Posted January 29, 2013 by admin

Last week, Power Marketing President Brian Flook and Creative Director Jon King attended the International Builders’ Show in Las Vegas. The week was jam packed with more than 900 exhibitors and over 100 education sessions on everything from home builder marketing and real estate branding to green building and more. Here are a few of our highlights from NAHB’s annual show and expo.

IBS, home builder marketing, real estate branding, Power Marketing

During the weeklong events, Brian wrapped up his chairmanship of the IRM and passed the torch to Meredith Oliver. Here he is (top right) during his last meeting as IRM chair.

Brian was honored to present the Trina Ripley award to his good friend Ross Robbins, as well as the Friend of the Institute award to Carol Ruiz.

power marketing, brian flook, home builder marketing, ibs, build marketing, real estate branding

On the last day of the show, Brian presented “Marketing Solutions for Guaranteed Sales Results” with Myers Barnes and Mike Lyon. A packed house took part in this valuable session on online builder marketing methods for 2013. Of course, our fearless Power Marketing leader couldn’t help snapping a few pictures of the audience during the seminar!

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The boys also had a chance to catch up with many of our builder marketing clients, including Jim McCormack (second from left) and Jerry Grable (far right) of Advantage Homes.

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And, just for fun, here’s one last picture of Brian and Jon jamming to Santana the Saturday before IBS.

What were your highlights from IBS? Share them here or on our Facebook page.

Viva, Las Vegas!

Posted January 16, 2013 by admin

brian flook, builder marketing

On Jan. 24 from 10:30 a.m. to noon, Power Marketing President Brian Flook is set to speak at the 2013 International Builders’ Show (IBS) in Las Vegas. Brian will take the stage with Mike Lyon and Myers Barnes for the seminar “Marketing Solutions for Guaranteed Sales Results.” From the initial impression a homebuyer gets online to closing deals, this marketing strategy presentation is loaded with tons of value for builders. Brian and friends will move through the entire sales and marketing cycle, providing the following insight into a winning formula for 2013:

• Learn to seize synergies between builder websites, mobile and onsite experience
• Gain step-by-step techniques to create online content that captures the attention of potential homebuyers
• Discover how to convert internet browsers into buyers
• Learn how to avoid the internet elimination game by creating consistent builder marketing from website to onsite

Will you be at IBS? Leave a comment here or on our Facebook page.


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