A large portion of the people that are first introduced to your company will be through your website. The internet is the best place for people to locate and research a new company to fulfill a particular need. The prevalence of smartphone technology means many people have the capacity to come across your website at any time.
So how do you stick out among your peers? What are some ways you can get your name to the top of the list of recommended home builder companies when someone is looking for a new place to live?
Search engine optimization (SEO) will help you get to the top of the search results pages. But what comes after that? They visit your website. And it doesn’t matter how great your marketing practices are if your visitors aren’t impressed with what they find.
Custom home builder websites stand to provide a variety of benefits when compared to a DIY template website. Here’s what home builders can gain with a custom website.
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Strategic Marketing to help Home Builders Sell More Homes
Podcasts for Serious Home Builders Looking into Digital Marketing
Episode 103 of Selling More Homes: The Monday Morning Sales Meeting features a discussion between Jerry and Scott with Dan Leviton to discuss the idea of strategic marketing for home builders. Dan recently wrote a blog post on the idea and asked why don’t more home builders realize they’re in the retail business? Maintaining a reputation and brand for good customer service can have long-lasting benefits for home builders, yet many don’t place an importance on this idea.
But before they get Dan on the line, Jerry and Scott discuss a webinar they recently enjoyed titled “Think Like A Consumer, Act Like A World-Class Retailer.” This webinar points out the importance of trying to understand what customers are looking for when they are researching a contractor. This information for contractor marketing is vital to sellers and builders.
So sit back and enjoy this informative discussion by a Top Home Builder Marketing Agency on strategic marketing, customer service, and why builders need to maintain websites and digital marketing for home builders.
Click here to listen to Episode 103 of Selling More Homes: The Monday Morning Sales Meeting. Are you looking to increase the number of homes you are selling?
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We’ve made it to the final entry in the series, and, if you incorporate our first strategy through what I’m about to present below, you’ll be on your way to getting the most from your homebuilding website. Let’s get right down to the last, but certainly not least, point of how to improve your website. Continue Reading →
Thank you for returning to our continuing series “How Can I Improve My Website?”—an easy primer of practical tips you can immediately implement in order to get the most from your online home. Topics already covered include how leads actually view their computer screen, the importance of intuitive navigation and why cheap photography can eliminate your homebuilding company before prospects even visit your model homes.
This week we’re going to discuss the importance of your website’s content, specifically how it needs to compel your audience into action. Continue Reading →
Hello again, and thanks for stopping in to checkout our ongoing series “The Top Ten Marketing Blunders To Avoid”. We’ve covered a lot ground so far, everything from failure to follow up with your home buying leads, not ensuring your homebuilding website is indexed on Google, not speaking in terms your prospects can identify with—even improper use of social media! But this week, as promised, I’m going to address the one thing that can turn off your home buyers quicker than anything else: Cheap Photography.
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Hey all! Thanks for returning to our ongoing series “The Top Ten Marketing Blunders” home builders commonly make. This week we’re going to discuss how big a mistake it is to not track and measure your builder marketing results. Ready? Continue Reading →
Marketing—nobody’s favorite topic. Okay, it’s my favorite topic, but that’s because I live and breathe it – specifically homebuilder marketing— and, because I love to sell, and marketing is what creates sales! So, really, if you want to sell more homes, you really can. Don’t, however, think all you need is a new home builder website, more marketing, or even better marketing—what you need is different marketing. Continue Reading →
Another award to add to our wall! Amanda Linthicum (L-R), Krista Scarlett and Johanne Courtright worked on the Advantage Homes website, which received Honorable Mention.
Great news! Our team recently received Honorable Mention for Advantage Homes’ website design in NAHB’s 2014 Jerry Rouleau Awards for Excellence in Marketing and Home Design. The annual awards acknowledge manufacturers, home builders and builder marketing companies in categories of exceptional home design and marketing materials.
Earlier this year, we created the cohesive new web platform for our long-time client that offers improved navigation, functionality and sharing options for website users. It also allows website edits to update directly to kiosks in Advantage sales centers. The new website offers interested homebuyers a full-service, online experience when searching for a new home. You can learn more about Advantage’s new website and our builder marketing services here
top L, clockwise: Best Website award; Johanne, Amanda, Andrew and Belinda accept the award for Best Website at the Awards of Excellence banquet; in addition to Best Website, the team at Advantage Homes received 4 additional awards and 4 team members are the in the Million Dollar Club (with sales exceeding $1 million)
Our builder marketing team is proud to announce that we won an award for Best Website at last week’s Frederick County Building Industry Association (FCBIA) Awards of Excellence! Each year the awards banquet celebrates the best new home designs, sales models, marketing materials and more that Maryland home builders have to offer, and we were honored to attend the event with our long-time client Advantage Homes. Continue Reading →
Remember these two eBlasts we created for new homes builder Advantage Homes? Just two weeks in and we’re seeing stellar results! Just to recap: this twice-monthly eBlast series is part of a builder marketing campaign targeting households in Germantown, Md., Gaithersburg, Md., and Frederick and Loudon counties. One eBlast encourages prospective homebuyers to stop wasting money on rent and start investing in an Advantage townhome at Brunswick Crossing. The other focuses on the relaxing, resort lifestyle that Brunswick Crossing offers buyers of Advantage’s single-family homes. Continue Reading →