I Have A Database of Names. Now What? Or The Benefit of CRM Systems (Part Three of Four).

Posted March 10, 2021 by Scott Piper

Adopting new technologies is not the strong suit for most homebuilders. Although Customer Relations Management (CRM) systems started in the 1980s, many home builders do not take advantage of CRM software. Time to leave the excel spreadsheet or legal pad behind and launch your home building company into 2021.

The technology surrounding CRM systems has exploded in the last five years. This acceleration has made CRM’s easy to install, inexpensive, and versatile. You’ve probably heard of CRM providers like Salesforce, Hubspot, Mindspring, and Zoho. Each has advantages and disadvantages. Whatever the case Power Marketing, can help you evaluate which CRM system is right for you. Continue Reading →

Tuesday Tip 8/7/18 – Targeted Homebuying Communications Get Results

Posted August 7, 2018 by admin

Have you incorporated a customized email campaign into your marketing plan? No! … Then NOW is the time!

Email marketing is a cost-effective, targeted, measurable strategy able to drive homebuyers to your sales centers, model homes and of course, your homebuilding website.

The simple fact that homebuyers provided you with their contact information means they are waiting to hear from you! This is referred to as permission based marketing—undeniable proof that your homebuyers are eager to learn more about your new homes and communities.

So don’t wait any longer! Get your email campaign started today!

Schedule your FREE consultation now!

15 Marketing Tips & Ideas for the Holidays

Posted November 19, 2013 by admin

marketing firms in maryland

‘Twas the month before Christmas, and in every house
Not a customer was buying, not a click of their mouse

Sound like a holiday nightmare to you, too?

As a business professional, the holiday season is a crucial time of year to meet the needs of your customers and clients. Whether you’re a B2B company or retailer, a successful holiday marketing strategy can help build or solidify relationships with your customers, promote your brand and boost your bottom line. To help maximize your profits this holiday season, consider these creative, holiday marketing tips and ideas.  Continue Reading →

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