How to Nail Your Direct Mail Marketing Campaign

Posted October 30, 2013 by admin

If you heard rumors about direct mail dying a few years ago, today’s facts might surprise you. Direct mail to existing customers pulls a response rate 30 times better than in-house email lists, according a 2012 Direct Marketing Association report. Consumer preference for direct mail over email may hold true for most industries, but direct mail is still an effective marketing strategy, averaging $51.40 per lead, Chron reports. This underscores the need to follow best practices in order to see a return on investment.

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