Authored by Scott Piper

My Home Builder Website has Content. Now What? (Part Two of Four)

  Content is the driver for attracting visitors to your website. Creating engaging and valuable information for the user solves the problem they’re searching for. The search engines will reward you with better search engine optimization (SEO) value. But how ...

If Creative Content Is So Crucial, Why Is It So Often Ignored?

Homebuilders, it’s crucial that you pay close attention to content you present in your marketing campaigns. Please excuse me as I go off on a tangent for a moment, but I believe the following will help you understand why creative ...