Content is the driver for attracting visitors to your website. By creating engaging and useful information for the user, you are providing a solution to the problem they’re searching for. The search engines will reward you with better search engine optimization (SEO) value. But, how do you create content that will draw potential customers to your website?
If you haven’t read part one of this series, you may want to read it before finishing this article: https://www.power-marketing.com/im-a-homebuilder-with-a-website-now-what/ Continue Reading →
Homebuilders, it’s crucial that you pay close attention to content you present in your marketing campaigns. Please excuse me as I go off on a tangent for a moment, but I believe the following will help you understand why creative content seldom receives the attention it deserves.
There is an often misunderstood proposition, over a century old, frequently referred to as “The Infinite Monkey Theorem”. Simply put, this hypothesis states that a monkey hitting typewriter or computer keys at random, given an infinite amount of time, will write the complete works of William Shakespeare. How can this be? Why would anyone even remotely think this is possible? Continue Reading →