Beginning in May 2021, Google will shift the factors they use to determine page rank. Google will utilize a combination of Core Web Vitals and User Experience (UX) related signals. So after the update, mobile-friendliness, load speed, and HTTPS-Security will all be a factor in your Google rankings.
As you may or may not know, Google is continuously updating its algorithm. There are roughly 1,000 updates per year. That’s close to three a day and is a lot to keep up with for agencies, let alone small businesses.
Most updates are small and have little to no ripple effect. But a few times a year, there are broader updates producing a more significant impact on the search engine results page. This update will bring page experience into the ranking signals. It will combine Core Web Vitals and previous UX-related signals. Continue Reading →