Email is a powerful tool to reach your audience. Any time you send an email marketing message, you should have a landing page linked to your content. If you send an email about fall specials, for example, then your landing page should direct the recipient to the specific offers or a form to claim these specials. The landing page serves as an end point your recipient “lands” on if s/he deems your content worthy and decides to follow through with what you’re offering.
A successful landing page does a few things:
- It engages your audience.
- It prompts visitors to click through to your website.
- It encourages visitors to do what you want them to do (buy or contact you) and explains why they should do it.
- It gives visitors permission for you to follow up with them by way of registration.
- It informs the recipient of something they need to know about. It provides value!
If your landing page isn’t designed to prompt a certain action or response from visitors, then it’s pointless. Continue Reading →
The Power Marketing booth at a recent trade show.
Trade shows are still an important part of a company’s business and marketing plan, despite the digital revolution. Nearly 50 percent of those responding to a survey by the Center for Exhibition Industry Research said the personal interaction with people in a trade show booth still influenced their purchasing decisions. Learn how to maximize contact with attendees using these suggestions, and ramp up your ROI from your trade show efforts this year. Continue Reading →
Today’s consumer has a ton of marketing messages to sift through every day. To set yourself apart from the competition, you need a unique selling proposition (USP). Your USP is like the light bulb in the darkness. It will illuminate so potential buyers can see what you’re selling and respond immediately. To be effective, your USP must be four things: Continue Reading →
Believe it or not, we’re nearing the end of 2013. As we’re gearing up for a new year of fresh marketing strategies, it’s important to account for growth in content marketing. Simply stated, content marketing focuses more on building a relationship with your target audience than delivering a hard sell. The goal is to build trust, branding, awareness and positive sentiment with current and potential customers, and that’s what content marketing delivers.
Content often included in a content marketing strategy includes blog posts (like this one), email newsletters, guest blog posts, social media marketing, white papers, webinars and more. As consumers continue to tune out traditional, intrusive marketing communications, Forbes predicts we’ll see a number of content marketing trends next year. Here are a few predictions: Continue Reading →
Earlier this summer, Power Marketing was selected to redesign a new logo, tagline and brand identity for the Washington County Free Library (WCFL). The WCFL was in the midst of a capital building expansion that doubled the size of the central library in downtown Hagerstown. The new building just opened to the public this week, and it was our job to create a memorable brand and graphic identity to reintroduce the library system to our community.
The old logo reflected the nation’s first book wagon, which was first introduced in Washington County, Md. in 1905. It had been the centerpiece of the library brand since the early 1900s. The library is very proud of its heritage, but they wanted a more current design that reflects the realities of libraries today. Continue Reading →