My Website is Launched and Optimized. Now What? (Part 4 of 4)

Posted May 26, 2021 by Scott Piper

Illustration of a computer monitor and a colorful meter - Power Marketing

In the previous three parts of this series, we discussed the core elements needed to create a marketing-ready website. Unfortunately, your website will need constant attention, upgrades, and monitoring to keep it running efficiently and safely. At Power Marketing, we compare a website to a car (we do this too much). If you buy a new vehicle, it will run perfectly for a while. But, over time, the car will slowly break down if the oil is not changed, tires aren’t maintained, air filter cleaned, etc. A website is similar. It needs scheduled maintenance and monitoring to avoid expensive repairs or, the worst-case scenario, massive failure.  Continue Reading →

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