The market for new homes is ever-present. Sure, the demand goes up and down like any other industry, but there’s always someone looking to start their life in a new home. This means people are continually researching their options and looking for a company to make an impression.
This is why marketing is so important — you need to get your company in front of the people actively looking for your service. Marketing strategies for home builders are continually evolving, but this basic idea will always be the same.
So how do you connect with potential clients? What can you do to position yourself to capture these leads?
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Marketing Strategies For Home Builders
New Home Builders and businesses have a steep hill to climb to get their head above their competition. Some established businesses already have name recognition and established clients to spread their name around town. But just because there are some initial web design and digital marketing solutions to figure out, that doesn’t mean it’s impossible for a New Home Builder to break into their market.
There are a few actions a Homebuilder can take to set themselves apart from their competition. Therefore, New home builder marketing is important. You need to connect with your potential customers in a meaningful and intentional way. Here are some tips that will give you the best chance of securing some lucrative leads.
Marketing Tips for Home Builders:
- Create a Custom Website built for Home Builders
- Design a Rememberable Brand to Reflect Trust
- Target for New Home Sales Traffic
- Create 3D Renderings and Interactive Floor Plans
- Offer Virtual Tours on Your Home Builder Website
- Provide Case Studies & Content Writing for Builders
- Social Media Marketing for New Home Builders
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Episode 107 of Selling More Homes: The Monday Morning Meeting on Sales & Digital Marketing for Builders. This Home Builder Digital Marketing Podcast features an informative discussion between Jerry, Scott, and guest Bonnie Alfred around the topic, “Mastering the Present, Building for the Future.”
But before that, Jerry and Scott talked about a recent trip Jerry took to New Orleans to talk about Constructing New Homes in Disadvantaged Sections of the City. They discuss the new focus on energy efficiency for heating and cooling, along with the stimulus & expanded plan to home buyers and builders. Continue Reading →
Episode 106 of Selling More Homes: The Monday Morning Sales Meeting features a discussion between Jerry and Scott with Bill Webb to discuss the topic, “New Home Versus Used: Redefining the Value of Energy Efficiency.”
But before they get Bill on the line, Jerry and Scott discuss an upcoming webinar with Melinda Brody, a sales trainer and mystery shopper. They’ll discuss the importance to follow-up in the sales process within builder digital marketing. So be on the lookout for that. Continue Reading →
Home Builder Lead Management
Many people think the most difficult part of new home sales is the construction. Laying the foundation, putting up walls, and installing windows certainly is difficult. If it wasn’t, homes wouldn’t be more expensive than a car. But the steps that lead up to the actual construction is where a business truly makes their money.
Builders and Contractors needs to be able to stand behind their work. Anything less than quality work will be unacceptable to the customer. But a home builder without proper lead management won’t get the opportunity to close new home sales. And construction won’t happen without a sale.
A lot of builders don’t focus on lead management despite its importance. This could be due to many different factors—they don’t have the proper software, they don’t have relevant experience, or maybe leads fall through the cracks simply because it’s difficult to keep track of them.
But builder lead management doesn’t become any less essential just because it’s difficult. The good news is that there’s help for builders that either don’t have time to manage their leads, or don’t have a good system for doing so.
Here’s how proper lead management can lead to new home sales.
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The goal of your business page is to engage, inform, interact and attract homebuyers. Let’s discuss what you should and shouldn’t place on your timeline. Continue Reading →
This week I’m going to explain how to transform your marketing automation leads into bona fide sales. Continue Reading →
Last week we talked about the importance of knowing who is visiting your website. Now it’s time to discuss how to nurture them while increasing their interest. Continue Reading →
Welcome to “Marketing Automation And Why You Need It”. Over the next four weeks you will discover how a properly utilized CRM/Marketing Automation strategy can help you capture, nurture and transform leads into customers automatically.
In order to achieve more sales, it’s imperative to capture serious, eager leads. Attempting to attract everybody in the hopes they will magically convert to a paying client is kind of like eating soup with a fork. Plain and simple, focusing on prospects searching for what you’re selling will create more sales, and it all starts with capturing your leads. Continue Reading →
It’s vital Google and Bing crawl your website to ensure the content is relevant. When homebuyers enter a phrase such as “new home builders” or “affordable custom homes” you need to appear on the first page of results. If not, you’re losing out to your competitors.
Here’s how to make sure your website gets the exposure your homebuilding business deserves. Continue Reading →