PowerMarketing

Authored by Scott Piper

7 Creative Marketing Strategies for Home Builders

The market for new homes is ever-present. Sure, the demand goes up and down like any other industry, but there’s always someone looking to start their life in a new home. This means people are continually researching their options and ...

New Home Builder Marketing Tips

Marketing Strategies For Home Builders New Home Builders and businesses have a steep hill to climb to get their head above their competition. Some established companies already have name recognition and established clients to spread their name around town. But just ...

Builder Radio Podcast: Selling More Homes – Episode 107

Episode 107 of Selling More Homes: The Monday Morning Meeting on Sales & Digital Marketing for Builders. This Home Builder Digital Marketing Podcast features an informative discussion between Jerry, Scott, and guest Bonnie Alfred around the topic, “Mastering the Present, ...

Builder Radio Podcast: Selling More Homes – Episode 106

Episode 106 of Selling More Homes: The Monday Morning Sales Meeting features a discussion between Jerry and Scott with Bill Webb to discuss the topic, “New Home Versus Used: Redefining the Value of Energy Efficiency.” But before they get Bill ...

How Builder Lead Management Translates Into New Home Sales

Home Builder Lead Management Many people think the most challenging part of new home sales is the construction. Laying the foundation, putting up walls, and installing windows certainly is difficult. If it weren’t there, homes wouldn’t be more expensive than ...

Maximize Your Facebook Business Page (Part Three: What And What Not To Post)

Your business page aims to engage, inform, interact, and attract homebuyers. Let’s discuss what you should and shouldn’t place on your timeline.

Marketing Automation And Why You Need It (Part Three: Close More Sales)

  This week I’m going to explain how to transform your marketing automation leads into bona fide sales.

Marketing Automation And Why You Need It (Part Two: Nurture Your Leads)

Last week we talked about the importance of knowing who is visiting your website. Now it’s time to discuss how to nurture them while increasing their interest.

Marketing Automation And Why You Need It (Part One: Know Who Is Visiting Your Website)

Welcome to “Marketing Automation And Why You Need It”. Over the next four weeks you will discover how a properly utilized CRM/Marketing Automation strategy can help you capture, nurture and transform leads into customers automatically. In order to achieve more ...

Content Is Crucial For Your Homebuilding Website (Part Four: Make The Search Engines Take Notice)

It’s vital Google and Bing crawl your website to ensure the content is relevant. When homebuyers enter a phrase such as “new home builders” or “affordable custom homes” you need to appear on the first page of results. If not, ...