Our builder marketing team is proud to announce that we won an award for Best Website at last week’s Frederick County Building Industry Association (FCBIA) Awards of Excellence! Each year the awards banquet celebrates the best new home designs, sales models, marketing materials and more that Maryland home builders have to offer, and we were honored to attend the event with our long-time client Advantage Homes. Continue Reading →
“I wanted to send out a special Thank You to our friends at Power Marketing for the leadership role they played in yesterday’s successful Realtor Luncheon at our Brunswick Crossing community. The luncheon was an RSVP event, and we had 50 of the 53 RSVPs attend! Attendees included agents, brokers and office managers from various offices from Frederick, Washington and Montgomery counties.
We had a very interactive experience with the attendees who asked many questions and provided valuable feedback as they toured our townhome, traditional and neo-traditional model homes. The event culminated with a prize drawing in The Asbury model home with 90% of the attendees present.
The team at Power Marketing did the majority of the preparation for this event, which included email invitations, the online RSVP page, announcements on our website and Facebook page, as well as coordinating Beans in the Belfry restaurant as the caterer.
Congratulations and Thank You to everyone on the Power Marketing team for an outstanding event that we hope will bring us many sales from our friends in the realtor community.”
—Jim McCormack, Advantage Homes VP of Sales & Marketing
Remember these two eBlasts we created for new homes builder Advantage Homes? Just two weeks in and we’re seeing stellar results! Just to recap: this twice-monthly eBlast series is part of a builder marketing campaign targeting households in Germantown, Md., Gaithersburg, Md., and Frederick and Loudon counties. One eBlast encourages prospective homebuyers to stop wasting money on rent and start investing in an Advantage townhome at Brunswick Crossing. The other focuses on the relaxing, resort lifestyle that Brunswick Crossing offers buyers of Advantage’s single-family homes. Continue Reading →
Brunswick Crossing is an award-winning, planned community in Frederick County. The community is relatively young, but you wouldn’t guess that by looking at it. We could talk for hours about the community’s appeal — it’s a short distance from Frederick and Washington, D.C., has the kind of curb appeal that other communities in the area lack, plus there are a ton of amenities already in use (walking trails, tennis courts, community concerts, a new clubhouse under construction and much more).
Our long-time client and Brunswick Crossing builder Advantage Homes came to us seeking a builder marketing campaign to drive traffic to their single-family homes and townhomes in Brunswick Crossing and, ultimately, increase their sales. One piece of the overall campaign we proposed was an eBlast series targeting households throughout Germantown, Md., Gaithersburg, Md., and Frederick and Loudon counties. Continue Reading →
Our long-time client, Advantage Homes, wanted an updated website design that was easy to update and manage, cleaner and used newer technology. The new website we designed offers improved navigation, functionality and sharing options.
With the end user experience in mind, we created a real estate website design that makes finding the perfect home much easier. The site now features a Floor Plan Search where users can browse Advantage’s homes by features like location, price range, number of rooms and more. Similar to the search options on sites like homes.com, this helps narrow down the search to homes that are feasible and affordable.
With the View Specifications section in each community, users can browse and select specific features and design center options to build their décor, color scheme and finishing touches. From exteriors, lighting and flooring options, to plumbing, countertops, appliances and more, this section features photos and product descriptions that inspire homebuyers to create a beautiful design style that is uniquely their own.
The View Area Amenities tab allows users to scope out nearby schools, restaurants, stores and more located near an Advantage community. The View Site Plan tab features a detailed map of each lot’s location within a community. Advantage Homes can easily and frequently update lot availability. Users can check the status here and view a specific lot’s proximity to community amenities including parks, pools, walking trails and scenic views.
Social media plugins are now featured in each community section. Homebuyers can easily share a model with friends and family via Facebook, Twitter and Google+.
Here’s what the real estate website design looked like before…
… and here’s what it looks like now.
What do you think of our website design?
Last week, Power Marketing President Brian Flook and Creative Director Jon King attended the International Builders’ Show in Las Vegas. The week was jam packed with more than 900 exhibitors and over 100 education sessions on everything from home builder marketing and real estate branding to green building and more. Here are a few of our highlights from NAHB’s annual show and expo.
During the weeklong events, Brian wrapped up his chairmanship of the IRM and passed the torch to Meredith Oliver. Here he is (top right) during his last meeting as IRM chair.
Brian was honored to present the Trina Ripley award to his good friend Ross Robbins, as well as the Friend of the Institute award to Carol Ruiz.
On the last day of the show, Brian presented “Marketing Solutions for Guaranteed Sales Results” with Myers Barnes and Mike Lyon. A packed house took part in this valuable session on online builder marketing methods for 2013. Of course, our fearless Power Marketing leader couldn’t help snapping a few pictures of the audience during the seminar!
The boys also had a chance to catch up with many of our builder marketing clients, including Jim McCormack (second from left) and Jerry Grable (far right) of Advantage Homes.
And, just for fun, here’s one last picture of Brian and Jon jamming to Santana the Saturday before IBS.
What were your highlights from IBS? Share them here or on our Facebook page.