Brian Flook Power Marketing Building Industry Expert

Must Have Secrets to Create Marketing that Really Sells Homes

Tuesday, January 9 | 9:45 – 10:45 AM

Event Type: Presentation

Location: BSC Hospitality Lounge – OCCC, West Concourse Level 3, Room W310

Presenter(s): Brian Flook, MIRM, Power Marketing, Hagerstown, MD

The art of persuasion is as old as the hills! But our understanding of the human mind is very new. Why do some messages get in and why does your brain keep some out? It all has to do with an understanding of what we value, what we find unique and what scares the heck out of us! Understand the secrets that will make your digital marketing more successful.


Your Homebuyer’s Brain on Marketing: Creating Messages That Actually Get Heard

Wednesday, January 10 | 3:30 – 4:30 PM

Location: OCCC – West Concourse, Level 3, Room W 311 G

Format: Building Knowledge Session Level of Content: Advanced

Who Should Attend: Subcontractors and Specialty Trade Contractors, Single Family – All, 55+ Housing Builders & Developers

Track: Sales, Marketing & Customer Focus

Speaker(s): Brian Flook, MIRM, Power Marketing, Hagerstown, Maryland

What It’s About:

Why do some messages get into our minds and why does your brain keep others out? It all has to do with an understanding of what we value, what we find unique and what scares us! This advanced session will help you recognize the secrets of the human mind and how to leverage them to make your marketing messages resonate and sell homes. Discover how to waltz your message—like a Trojan horse—into your consumer’s consciousness and how to keep your message from becoming subliminal; learn the 10 ways of making your overall marketing plan one that capitalizes on sensory branding; and identify ways to make your messaging and content more influential. A mind-bending moment will kick-off this unique presentation, demonstrating exactly why it’s one you can’t afford to miss.

What You’ll Learn:

  • Understand how to use your web, social media and email messaging to influence a homebuyer before they even hear the pitch.
  • Learn how to make your online content attract, capture and dominate the reader’s attention.
  • Learn the importance of sensory marketing and how to use your brand in 10 ways that are memorable and impactful.
  • Identify your true difference, and learn how to make it your most powerful marketing message.

Continuing Education: NAHB – 1.00 CE hour(s), NKBA – 0.1 CEU(s)

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.