A large portion of the people that are first introduced to your company will be through your website. The internet is the best place for people to locate and research a new company to fulfill a particular need. The prevalence of smartphone technology means many people have the capacity to come across your website at any time.
So how do you stick out among your peers? What are some ways you can get your name to the top of the list of recommended home builder companies when someone is looking for a new place to live?
Search engine optimization (SEO) will help you get to the top of the search results pages. But what comes after that? They visit your website. And it doesn’t matter how great your marketing practices are if your visitors aren’t impressed with what they find.
Custom home builder websites stand to provide a variety of benefits when compared to a DIY template website. Here’s what home builders can gain with a custom website.
It Sets You Apart
Your home builder company is different from your competition. But how are people going to know that if you use a similar template for your website? Appearances are everything when it comes to first impressions. And you want any new visitors to your website to have a great first impression of your company.
A custom website allows you to let your company’s personality and ideals shine through. A unified presentation not only solidifies your brand identity, it makes you more memorable to the visitor.
Meets Your Specific Needs
Every company has different offerings for their clients. This could be different areas of service, or different services altogether. And the template that might work for one company doesn’t necessarily meet the needs of another company. Custom home builder websites afford the capability to lay out your information and services in the exact way you like.
The sales funnel outlines how a person goes from noticing your company to becoming a paying customer. This process is different for each company. A custom website gives you the ability to guide a visitor through your particular sales funnel in a way that is most advantageous to your business.
Choosing a home builder is a big decision for a client. There’s a lot of time and money that goes into the process, as well as the fact that they’ll be living in the product for the foreseeable future. They are looking for a business that will take this responsibility seriously.
The quality of your website makes implications toward how seriously you take your business. A well-designed custom home builder website tells a potential client that you take details seriously.
Showcase Your Work
Your home builder website is your opportunity to prove your worth. Do you have past projects that can be used to show prospective clients your capabilities? This is your chance to include specified pages that show off your work. Beautiful, high-quality images and strategic arrangement of information can provide the motivation a visitor needs to look deeper into your business.
Websites are most effective when they provide more than just information to inspire a visitor to become a customer.
Better Search Results Rankings
We mentioned how SEO can help get your website to the top of search query rankings. There are a variety of methods that can help accomplish this goal — content writing, photo optimization, PPC campaigns, and more. However, the design of your website can have a lot to do with your search results rankings, as well.
Page speed, strategic placement of text, and quality of information can help get your website the exposure you need. Higher rankings help get your home builder company ahead of the competition.
Tailored to Your Customers
Custom websites can be designed not only to fit what you need out of your website, but also what your customers need from it. Location-specific pages and informative blog sections can provide benefits to your visitors before they even reach out for your services. You want to make your website as attractive as possible to those who have a chance of becoming customers.
Flexible and Scalable
Your needs are going to change as your home builder business continues to grow and expand. Your services might change. And you’re going to need a way to stay on top of communicating these changes and updating current offerings.
Custom home builder websites can accommodate any changes you might need as time moves forward. Do you need more pages? Would you like to condense pages? Frequently updating content not only gives the search engines more information to find, it gives your visitors more information to use.