My Website is Getting Traffic, Now What? (i.e., Lead Capturing)

Posted June 29, 2021 by Scott Piper

One of the challenges for digital marketers is preparing clients to capture leads successfully. I’ve covered all of the elements to launch a digital marketing campaign in the previous four parts. (which you can view here) But, your system to capture and respond to inquiries is the key to creating a robust pipeline.  Continue Reading →

Understanding Google Analytics: The Beginners Guide

Posted June 16, 2021 by Josh Miller

If you are a business owner with a website, your primary goal should be to outrank your competition. That goes without saying. However, knowing the “how” and the “why” can bring your business plan into focus when you understand how Google Analytics works towards your success. In this article, we’ll cover the analytics dashboard and show you how it can help you track your products and services while understanding how internet users are finding (or not finding) your business online.

Before we dive in, we recommend you read our post on the changes to Google’s Web Core Vitals rolling out in mid-June. The Core Vitals update will affect websites that are not mobile-friendly, lack a good user experience, and many more factors that can potentially determine page rank. Continue Reading →

My Website is Launched and Optimized. Now What? (Part 4 of 4)

Posted May 26, 2021 by Scott Piper

Illustration of a computer monitor and a colorful meter - Power Marketing

In the previous three parts of this series, we discussed the core elements needed to create a marketing-ready website. Unfortunately, your website will need constant attention, upgrades, and monitoring to keep it running efficiently and safely. At Power Marketing, we compare a website to a car (we do this too much). If you buy a new vehicle, it will run perfectly for a while. But, over time, the car will slowly break down if the oil is not changed, tires aren’t maintained, air filter cleaned, etc. A website is similar. It needs scheduled maintenance and monitoring to avoid expensive repairs or, the worst-case scenario, massive failure.  Continue Reading →

I Have A Database of Names. Now What? Or The Benefit of CRM Systems (Part Three of Four).

Posted March 10, 2021 by Scott Piper

Adopting new technologies is not the strong suit for most homebuilders. Although Customer Relations Management (CRM) systems started in the 1980s, many home builders do not take advantage of CRM software. Time to leave the excel spreadsheet or legal pad behind and launch your home building company into 2021.

The technology surrounding CRM systems has exploded in the last five years. This acceleration has made CRM’s easy to install, inexpensive, and versatile. You’ve probably heard of CRM providers like Salesforce, Hubspot, Mindspring, and Zoho. Each has advantages and disadvantages. Whatever the case Power Marketing, can help you evaluate which CRM system is right for you. Continue Reading →

My Home Builder Website has Content. Now What? (Part Two of Four)

Posted February 4, 2021 by Scott Piper

Content is the driver for attracting visitors to your website. By creating engaging and useful information for the user, you are providing a solution to the problem they’re searching for. The search engines will reward you with better search engine optimization (SEO) value. But, how do you create content that will draw potential customers to your website?

If you haven’t read part one of this series, you may want to read it before finishing this article: https://www.power-marketing.com/im-a-homebuilder-with-a-website-now-what/ Continue Reading →

I’m a Homebuilder With a Website. Now What? (Part One of Four)

Posted December 31, 2020 by Scott Piper

When you are building a house, you have to create a solid foundation. Otherwise, you are setting yourself up for big problems down the road. Marketing is the same way. If you fail to build the foundation correctly, you are looking at time-consuming, costly, and unexpected issues in the future. This article is the first in a four-part series on the building blocks for digital marketing. If you are a homebuilder thinking about dipping your toes into digital marketing, these articles will give you a roadmap to get started. Continue Reading →

8 Questions Home Builders Should Ask A Website Developer

Posted October 27, 2020 by Scott Piper

8 Questions Home Builders Should Ask a Website Developer

1. Have You Built Websites For Home Builders Before?

There are thousands of website development shops throughout the U.S. and almost everyone “knows a guy” who does web development. But website development has become highly specialized and is more complex. You can no longer just put up a website and potential buyers will find you. You have to create content and an experience that is useful to your potential customer.  How can a web company create useful information for a new home buyer when they don’t know the difference between a Plat Map and a Flat Map? Continue Reading →

How Home Builders Benefit From Custom Websites

Posted August 12, 2020 by Scott Piper

How Home Builders Benefit From Custom Websites_custom home builder websites_Power Marketing_Hagerstown MD

A large portion of the people that are first introduced to your company will be through your website. The internet is the best place for people to locate and research a new company to fulfill a particular need. The prevalence of smartphone technology means many people have the capacity to come across your website at any time.

So how do you stick out among your peers? What are some ways you can get your name to the top of the list of recommended home builder companies when someone is looking for a new place to live?

Search engine optimization (SEO) will help you get to the top of the search results pages. But what comes after that? They visit your website. And it doesn’t matter how great your marketing practices are if your visitors aren’t impressed with what they find.

Custom home builder websites stand to provide a variety of benefits when compared to a DIY template website. Here’s what home builders can gain with a custom website.

Continue Reading →

Update Website Or Replace It?

Posted June 1, 2020 by admin

How to update a website

Updating Your Website vs Replacing It; How To Decide:

You wouldn’t go to a business meeting in gym shorts and a T-shirt, nor would you be rude to a perspective client.  

As a home builder, you must present yourself as professional, so if you’re careful about how you present yourself to one or two clients doesn’t it make sense to be careful about how you present yourself to thousands of clients online? 

With the ever-increasing centrality of the internet in our lives, it’s critical that you maintain a professional, easy-to-use website. Finding homebuyers online and keeping them engaged has never been more important. The world of web design moves rapidly and it’s critical to keep up with the latest trends. 

On the other hand, you have a limited budgetThis is important to consider when deciding whether to replace your homebuilder website, hiring a home builder website developer, make a few updates to your home builder web design, or leave it alone.

Here are 5 factors to consider when deciding to update or replace a website:

  • Understand Why You Want To Change Your Website
  • Your Website Should Reflect Your Goals
  • A Website Needs To Be Mobile Friendly
  • Navigating A Website Should Be Easy
  • Make Sure Your Website Fits Your Business Model and Near-Term Plans

 

Continue Reading →

How to Create a Photo Gallery for Your Home Builder Website

Posted December 11, 2019 by admin

Custom homes are expensive, and potential customers want to know that they’re going to get their money’s worth. For this reason, a key aspect of successful home builder websites is photo galleries.

Photo galleries show your customers that you’re capable of quality work, and building one is easier than you might think. This post will show you how to create a Home Builder Photo Gallery.

Continue Reading →

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