Beginning in May 2021, Google will shift the factors they use to determine page rank. Google will utilize a combination of Core Web Vitals and User Experience (UX) related signals. So after the update, mobile-friendliness, load speed, and HTTPS-Security will all be a factor in your Google rankings.
As you may or may not know, Google is continuously updating its algorithm. There are roughly 1,000 updates per year. That’s close to three a day and is a lot to keep up with for agencies, let alone small businesses.
Most updates are small and have little to no ripple effect. But a few times a year, there are broader updates producing a more significant impact on the search engine results page. This update will bring page experience into the ranking signals. It will combine Core Web Vitals and previous UX-related signals. Continue Reading →
Goals are one of the most underutilized components in Google Analytics.
Goals are the actions on your website that you’d like visitors to take.
Some Examples Include:
- Making an appointment
- Viewing a contact page
- Filling out a form
- Creating an account
- Sharing to a social network
- Signing up for a newsletter
One that you should consider first is a contact form based goal. This should only take a few minutes to set-up. All you need is a contact form on your website, a ‘Thank You’ page, and a custom goal configured in Google Analytics with the type ‘Destination’. You can find goals in the Admin area of Google Analytics, under your current View. Once you make a new goal, simply choose “Custom,” and then “Destination” under type. That will allow you to enter the URL of your goal page – in this case, you’ll want to use the URL of your “Thank You” page I mentioned earlier.
Once goals are set up, the data can be viewed in the Conversions tab on Google Analytics. It’s a good practice to fill out your own contact form to make sure it works properly and records your new goal. Occasionally forms will fail.
Having this new data will allow you to figure out your cost per lead for your marketing efforts. Start setting your goals today!
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Thanks for joining me this week as I point out one of the biggest “Marketing Blunders” homebuilders make and aren’t even aware of. I have to ask—is your home builder website being indexed by Google? If you don’t know the answer, I strongly suggest you read on.
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Hey all! Thanks for returning to our ongoing series “The Top Ten Marketing Blunders” home builders commonly make. This week we’re going to discuss how big a mistake it is to not track and measure your builder marketing results. Ready? Continue Reading →
Thanks for stopping by once again to our ongoing series intended to help you learn as much as possible about your website’s analytics. At this point I’ve explained what is meant by bounce rate as well as detailing the differences between direct, organic and referral traffic. This time, as promised, we’re going to get into how all of those traffic sources are defined within your analtyics as well as detailing what exactly makes up a “page view”. Most importantly, however, I’m going to explain how you can use this information to improve your business—after all, that’s why you’re here! Ok, let’s roll up our sleeves and get things started! Continue Reading →