As much as we like to convince ourselves we’re thinking machines complete with emotions, in actuality, we’re emotional machines who, on occasion, think! That’s not splitting hairs—it’s really quite a difference. Our human brains revolve around what I call Six ...
I hope that doesn’t come across as some type of Jedi mantra or cutesy rhetoric, but really, it’s the best way I can quickly summarize what every builder marketing new homes has to grasp. You need to properly understand ...
Say “Hello” to Power Marketing’s Trent Semler. He’s got a great smile, don’t you think? Want to know why he’s grinning like the cat that caught the canary?
Power Marketing, has acquired BuilderRadio , the international source of educational information for the homebuilding industry. Since 2007, BuilderRadio has offered access to professional interviews, detailed reports, webinars and courses relative to every aspect of new home sales and marketing, ...
As a regular reader of Tuesday Tips and our Power Marketing blog, hopefully you’ve been discovering a wealth of useful strategies pertaining to your marketing endeavors. It’s very important, however, before you focus on any specific area you identify one ...
The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market ...
There is an increasing overlap between what we call marketing and traditional sales. The change in how buyers shop – online searches, browsing your website, talking to one another (i.e. with your current residents and other prospects) on social channels ...
Thanks for stopping by once again to our ongoing series intended to help you learn as much as possible about your website’s analytics. At this point I’ve explained what is meant by bounce rate as well as detailing the differences ...
You’re a savvy business owner who knows data, analytics and numbers can make or break your company. It’s one thing to be presented with a wealth of information, especially when it comes to how your website is performing, but it’s ...
Google recently made the following announcement regarding the importance of mobile responsive website design that some are calling “Mobilegeddon”: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches ...
