Adopting new technologies is not the strong suit for most homebuilders. Although Customer Relations Management (CRM) systems started in the 1980s, many home builders do not take advantage of CRM software. Time to leave the excel spreadsheet or legal pad behind and launch your home building company into 2021.
The technology surrounding CRM systems has exploded in the last five years. This acceleration has made CRM’s easy to install, inexpensive, and versatile. You’ve probably heard of CRM providers like Salesforce, Hubspot, Mindspring, and Zoho. Each has advantages and disadvantages. Whatever the case Power Marketing, can help you evaluate which CRM system is right for you. Continue Reading →
Canceled and postponed trade shows continue forcing many homebuilders to change their regular marketing plans for 2021. The demand for digital marketing has exploded as businesses attempt to stay connected with past, present, and potential customers. Digital marketing is a broad term. Here are some specific digital marketing strategies for home builders to convert those trade show dollars into new revenue streams. Continue Reading →
When you are building a house, you have to create a solid foundation. Otherwise, you are setting yourself up for big problems down the road. Marketing is the same way. If you fail to build the foundation correctly, you are looking at time-consuming, costly, and unexpected issues in the future. This article is the first in a four-part series on the building blocks for digital marketing. If you are a homebuilder thinking about dipping your toes into digital marketing, these articles will give you a roadmap to get started. Continue Reading →
1. Have You Built Websites For Home Builders Before?
There are thousands of website development shops throughout the U.S. and almost everyone “knows a guy” who does web development. But website development has become highly specialized and is more complex. You can no longer just put up a website and potential buyers will find you. You have to create content and an experience that is useful to your potential customer. How can a web company create useful information for a new home buyer when they don’t know the difference between a Plat Map and a Flat Map? Continue Reading →
The market for new homes is ever-present. Sure, the demand goes up and down like any other industry, but there’s always someone looking to start their life in a new home. This means people are continually researching their options and looking for a company to make an impression.
This is why marketing is so important — you need to get your company in front of the people actively looking for your service. Marketing strategies for home builders are continually evolving, but this basic idea will always be the same.
So how do you connect with potential clients? What can you do to position yourself to capture these leads?
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Search Engine Optimization for Homebuilders
How Homebuilders Benefit From Search Engine Optimization
Marketing is essential to a healthy and profitable homebuilder business. You need to get your company’s name out in front as many homebuyers while displaying what sets you apart from your competition. Implementing SEO in your digital marketing efforts will help homebuyers find your contracting services while keeping your brand fresh in your customers’ minds.
Many home builders are familiar with social media. This is one of the most popular ways for home contractors to spread the word about their custom home building services. But how do you adjust to the current times and get the most from your marketing budget?
You get the most of a marketing budget by making the internet work for you.
Home builders making use of SEO will have a better chance in competing in today’s market of homebuilders. But what is SEO? And what does it do for home builders?
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Is Email Marketing Still Effective?
Email has been a major way people have used the internet since the very beginning. The ease of sending and receiving messages has kept the practice around even though almost every other aspect of the internet has changed. Most people check their emails at least once every day. And many people check their email multiple times throughout the day.
This has led many companies to make use of this habit by targeting people’s email inboxes for marketing communications. This practice has been around for a long time, but is it still relevant? Pop up ads were used with extreme frequency in early iterations of internet usage, but they have been scaled back because many users found them annoying.
Is the same true for email marketing?
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How you can best help a customer in the housing market:
Welcome to episode 108 of Selling More Homes: The Monday Morning Meeting on Sales & Digital Marketing for Builders. This Home Builder Digital Marketing Podcast features an informative discussion between Jerry Rouleau, Scott Stroud, and guest Jerry Costanzo of G.L Costanzo and Associates. Mr. Costanzo has a long background as a sales manager and consultant.
How soon would you like to be in your new home? What are you truly looking for? What is your budget?
These questions will dictate how you can best help a customer in the market for a new property. Continue Reading →
Updating Your Website vs Replacing It; How To Decide:
You wouldn’t go to a business meeting in gym shorts and a T-shirt, nor would you be rude to a perspective client.
As a home builder, you must present yourself as professional, so if you’re careful about how you present yourself to one or two clients doesn’t it make sense to be careful about how you present yourself to thousands of clients online?
With the ever-increasing centrality of the internet in our lives, it’s critical that you maintain a professional, easy-to-use website. Finding homebuyers online and keeping them engaged has never been more important. The world of web design moves rapidly and it’s critical to keep up with the latest trends.
On the other hand, you have a limited budget. This is important to consider when deciding whether to replace your homebuilder website, hiring a home builder website developer, make a few updates to your home builder web design, or leave it alone.
Here are 5 factors to consider when deciding to update or replace a website:
- Understand Why You Want To Change Your Website
- Your Website Should Reflect Your Goals
- A Website Needs To Be Mobile Friendly
- Navigating A Website Should Be Easy
- Make Sure Your Website Fits Your Business Model and Near-Term Plans
Continue Reading →
Marketing Strategies For Home Builders
New Home Builders and businesses have a steep hill to climb to get their head above their competition. Some established businesses already have name recognition and established clients to spread their name around town. But just because there are some initial web design and digital marketing solutions to figure out, that doesn’t mean it’s impossible for a New Home Builder to break into their market.
There are a few actions a Homebuilder can take to set themselves apart from their competition. Therefore, New home builder marketing is important. You need to connect with your potential customers in a meaningful and intentional way. Here are some tips that will give you the best chance of securing some lucrative leads.
Marketing Tips for Home Builders:
- Create a Custom Website built for Home Builders
- Design a Rememberable Brand to Reflect Trust
- Target for New Home Sales Traffic
- Create 3D Renderings and Interactive Floor Plans
- Offer Virtual Tours on Your Home Builder Website
- Provide Case Studies & Content Writing for Builders
- Social Media Marketing for New Home Builders
Continue Reading →