People say your Google My Business profile is your new homepage. Users can often find important information about your business without even visiting your website. Have you looked at your profile from your user’s point of view? How does your business profile look compared to the competition? But before you get into the map pack, you need to make sure you optimized your Google Business profile.
If you want to appear in local search results on Google, you need to be in the Google Map Pack. Not only does it provide premium visibility in the search results, but it’s an opportunity to manage and control all your information. Continue Reading →
Beginning in May 2021, Google will shift the factors they use to determine page rank. Google will utilize a combination of Core Web Vitals and User Experience (UX) related signals. So after the update, mobile-friendliness, load speed, and HTTPS-Security will all be a factor in your Google rankings.
As you may or may not know, Google is continuously updating its algorithm. There are roughly 1,000 updates per year. That’s close to three a day and is a lot to keep up with for agencies, let alone small businesses.
Most updates are small and have little to no ripple effect. But a few times a year, there are broader updates producing a more significant impact on the search engine results page. This update will bring page experience into the ranking signals. It will combine Core Web Vitals and previous UX-related signals. Continue Reading →
Canceled and postponed trade shows continue forcing many homebuilders to change their regular marketing plans for 2021. The demand for digital marketing has exploded as businesses attempt to stay connected with past, present, and potential customers. Digital marketing is a broad term. Here are some specific digital marketing strategies for home builders to convert those trade show dollars into new revenue streams. Continue Reading →
When you are building a house, you have to create a solid foundation. Otherwise, you are setting yourself up for big problems down the road. Marketing is the same way. If you fail to build the foundation correctly, you are looking at time-consuming, costly, and unexpected issues in the future. This article is the first in a four-part series on the building blocks for digital marketing. If you are a homebuilder thinking about dipping your toes into digital marketing, these articles will give you a roadmap to get started. Continue Reading →
Goals are one of the most underutilized components in Google Analytics.
Goals are the actions on your website that you’d like visitors to take.
Some Examples Include:
- Making an appointment
- Viewing a contact page
- Filling out a form
- Creating an account
- Sharing to a social network
- Signing up for a newsletter
One that you should consider first is a contact form based goal. This should only take a few minutes to set-up. All you need is a contact form on your website, a ‘Thank You’ page, and a custom goal configured in Google Analytics with the type ‘Destination’. You can find goals in the Admin area of Google Analytics, under your current View. Once you make a new goal, simply choose “Custom,” and then “Destination” under type. That will allow you to enter the URL of your goal page – in this case, you’ll want to use the URL of your “Thank You” page I mentioned earlier.
Once goals are set up, the data can be viewed in the Conversions tab on Google Analytics. It’s a good practice to fill out your own contact form to make sure it works properly and records your new goal. Occasionally forms will fail.
Having this new data will allow you to figure out your cost per lead for your marketing efforts. Start setting your goals today!
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Have you incorporated a customized email campaign into your marketing plan? No! … Then NOW is the time!
Email marketing is a cost-effective, targeted, measurable strategy able to drive homebuyers to your sales centers, model homes and of course, your homebuilding website.
The simple fact that homebuyers provided you with their contact information means they are waiting to hear from you! This is referred to as permission based marketing—undeniable proof that your homebuyers are eager to learn more about your new homes and communities.
So don’t wait any longer! Get your email campaign started today!
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Have you committed to any New Year’s business resolutions for 2017? Here’s three suggestions that just may help your sales team and staff not only be more productive in the upcoming year, but will enable you to better understand whether they’re doing the job you hired them for.
Continue Reading →
With 2016 just about history and a new, exciting, optimistic 2017 being predicted for homebuilders and small business owners around the country, we thought this week would be the perfect time to take a look back at The Top 5 Tuesday Tips of the past year. Continue Reading →
Republished from Infusionsoft.com, December 6th, 2016. Written by Jake Johnson.
Most small businesses live and die by their email lists. So, naturally, growing that list is a priority. Unfortunately, that’s easier said than done. A lot of business owners put the basic blocks in place: a website and landing pages with lead capture forms, a blog you can subscribe to, and an e-book or whitepaper to give away in exchange for an email address.
Those are solid efforts, but if you want to kick your list growth into hyperdrive, you have to get creative. Here are five proven ways to grow your email list. Continue Reading →
At one point or another you’ve heard the term Search Engine Optimization, but do you understand what this phrase really means? Generally speaking, SEO is a complicated, detailed, ever-changing process designed to assure your website appears higher in search results for specifically selected keyword terms.
Can I let you in on a little secret? Continue Reading →