The market for new homes is ever-present. Sure, the demand goes up and down like any other industry, but there’s always someone looking to start their life in a new home. This means people are continually researching their options and looking for a company to make an impression.
This is why marketing is so important — you need to get your company in front of the people actively looking for your service. Marketing strategies for home builders are continually evolving, but this basic idea will always be the same.
So how do you connect with potential clients? What can you do to position yourself to capture these leads?
Welcome to episode 111 of Selling More Homes: The Monday Morning Meeting. This Home Builder Digital Marketing Podcast features a great talk between Jerry Rouleau, Scott Stroud, and guest Paul Montelongo.
But first, Jerry and Scott discuss a recent webinar titled, “Using Technology to Increase Sales.” New technology rolls out all the time, and you need to use every tool at your disposal if you want to keep up with the competition.
Mr. Montelongo discusses the fact that the market is always changing, but it comes down to how we engage and the responses we get from our customers.
A large portion of the people that are first introduced to your company will be through your website. The internet is the best place for people to locate and research a new company to fulfill a particular need. The prevalence of smartphone technology means many people have the capacity to come across your website at any time.
So how do you stick out among your peers? What are some ways you can get your name to the top of the list of recommended home builder companies when someone is looking for a new place to live?
Search engine optimization (SEO) will help you get to the top of the search results pages. But what comes after that? They visit your website. And it doesn’t matter how great your marketing practices are if your visitors aren’t impressed with what they find.
Custom home builder websites stand to provide a variety of benefits when compared to a DIY template website. Here’s what home builders can gain with a custom website.
Welcome to episode 110 of Selling More Homes: The Monday Morning Meeting. This Home Builder Digital Marketing Podcast features an informative discussion between Jerry Rouleau, Scott Stroud, and guest Beverly Koehn, an author and sales expert.
Referral sales are the lifeblood of every successful salesperson. And there are a few tricks and tips that can be utilized to make the most of these opportunities.
How Homebuilders Benefit From Search Engine Optimization
Marketing is essential to a healthy and profitable homebuilder business. You need to get your company’s name out in front as many homebuyers while displaying what sets you apart from your competition. Implementing SEO in your digital marketing efforts will help homebuyers find your contracting services while keeping your brand fresh in your customers’ minds.
Many home builders are familiar with social media. This is one of the most popular ways for home contractors to spread the word about their custom home building services. But how do you adjust to the current times and get the most from your marketing budget?
You get the most of a marketing budget by making the internet work for you.
Home builders making use of SEO will have a better chance in competing in today’s market of homebuilders. But what is SEO? And what does it do for home builders?
Welcome to episode 109 of Selling More Homes: The Monday Morning Meeting. This Home Builder Digital Marketing Podcast features an informative discussion between Jerry Rouleau, Scott Stroud, and guest Dave Porter, a lending expert from PorterWorks.
PorterWorks trains mortgage underwriters and appraisers on how to take energy efficiency into consideration for mortgage applications. This helps those buying new homes to qualify for more money. Continue Reading →