Canceled and postponed trade shows continue forcing many homebuilders to change their regular marketing plans for 2021. The demand for digital marketing has exploded as businesses attempt to stay connected with past, present, and potential customers. Digital marketing is a broad term. Here are some specific digital marketing strategies for home builders to convert those trade show dollars into new revenue streams. Continue Reading →
When you are building a house, you have to create a solid foundation. Otherwise, you are setting yourself up for big problems down the road. Marketing is the same way. If you fail to build the foundation correctly, you are looking at time-consuming, costly, and unexpected issues in the future. This article is the first in a four-part series on the building blocks for digital marketing. If you are a homebuilder thinking about dipping your toes into digital marketing, these articles will give you a roadmap to get started. Continue Reading →
1. Have You Built Websites For Home Builders Before?
There are thousands of website development shops throughout the U.S. and almost everyone “knows a guy” who does web development. But website development has become highly specialized and is more complex. You can no longer just put up a website and potential buyers will find you. You have to create content and an experience that is useful to your potential customer. How can a web company create useful information for a new home buyer when they don’t know the difference between a Plat Map and a Flat Map? Continue Reading →
The market for new homes is ever-present. Sure, the demand goes up and down like any other industry, but there’s always someone looking to start their life in a new home. This means people are continually researching their options and looking for a company to make an impression.
This is why marketing is so important — you need to get your company in front of the people actively looking for your service. Marketing strategies for home builders are continually evolving, but this basic idea will always be the same.
So how do you connect with potential clients? What can you do to position yourself to capture these leads?
Welcome to episode 111 of Selling More Homes: The Monday Morning Meeting. This Home Builder Digital Marketing Podcast features a great talk between Jerry Rouleau, Scott Stroud, and guest Paul Montelongo.
But first, Jerry and Scott discuss a recent webinar titled, “Using Technology to Increase Sales.” New technology rolls out all the time, and you need to use every tool at your disposal if you want to keep up with the competition.
Mr. Montelongo discusses the fact that the market is always changing, but it comes down to how we engage and the responses we get from our customers.
A large portion of the people that are first introduced to your company will be through your website. The internet is the best place for people to locate and research a new company to fulfill a particular need. The prevalence of smartphone technology means many people have the capacity to come across your website at any time.
So how do you stick out among your peers? What are some ways you can get your name to the top of the list of recommended home builder companies when someone is looking for a new place to live?
Search engine optimization (SEO) will help you get to the top of the search results pages. But what comes after that? They visit your website. And it doesn’t matter how great your marketing practices are if your visitors aren’t impressed with what they find.
Custom home builder websites stand to provide a variety of benefits when compared to a DIY template website. Here’s what home builders can gain with a custom website.