Did you see a massive jump in your website traffic in February? Was your information based on Google Analytics 4 (a.k.a GA4)? You should review your account. Around February 17th, a breach occurred in GA4 through Google Tag Manager. Google ...
In the competitive and ever-evolving home-building industry, trust is not just a currency—it’s the cornerstone of a successful company. 93% of your potential customers read online reviews before buying your product, and 81% check Google Reviews first. How you respond ...
In the ever-evolving world of digital marketing, email remains a cornerstone, a direct line from your business to your customers. But just as you wouldn’t send or open a letter dressed in an unmarked, unsealed envelope, email’s trustworthiness is its ...
One of the most frustrating aspects of marketing is when companies are not ready to receive the leads we create. Worse than that are companies that refuse to pursue leads directly and depend on automation to close the deal. Sure, ...
Building great homes is not enough in today’s digital age – you must also have a solid online presence. Like many home builders, contractors, or construction company owners, you may not have the time or expertise to reach your target ...
Artificial Intelligence, or AI, has changed the landscape for digital marketers. Products like Chat GPT (If you haven’t read our previous blog discussing ChatGPT click here) and Bard have reduced the time it takes to create content, write website code, ...
Ranking your website pages on the first page of Google is complicated. Search engine optimization, better known as SEO, considers more than 200 elements determining your web page’s SEO value (note: Google ranks web pages, not websites). Moreover, the value ...
ChatGPT is the fastest-growing consumer application in history, with over 100 million users in the first two months on the market. For reference, it took TikTok more than nine months to reach 100 million users and Instagram 2 ½ years ...
When I started managing people in the mid-1990s, my boss gave me this critical insight: “People don’t get mad when they don’t get something; they get mad when they EXPECT something and don’t get it.” I assume this idea came ...
Long-time consumer advocate, podcaster, and radio personality Clark Howard arguably coined the term M.B.A. disease. In short, the affliction is associated with a person taking over a company’s management and viewing their job as cutting costs while adding fees without ...
