In the previous three parts of this series, we discussed the core elements needed to create a marketing-ready website. Unfortunately, your website will need constant attention, upgrades, and monitoring to keep it running efficiently and safely. At Power Marketing, we compare a website to a car (we do this too much). If you buy a new vehicle, it will run perfectly for a while. But, over time, the car will slowly break down if the oil is not changed, tires aren’t maintained, air filter cleaned, etc. A website is similar. It needs scheduled maintenance and monitoring to avoid expensive repairs or, the worst-case scenario, massive failure. Continue Reading →
Adopting new technologies is not the strong suit for most homebuilders. Although Customer Relations Management (CRM) systems started in the 1980s, many home builders do not take advantage of CRM software. Time to leave the excel spreadsheet or legal pad behind and launch your home building company into 2021.
The technology surrounding CRM systems has exploded in the last five years. This acceleration has made CRM’s easy to install, inexpensive, and versatile. You’ve probably heard of CRM providers like Salesforce, Hubspot, Mindspring, and Zoho. Each has advantages and disadvantages. Whatever the case Power Marketing, can help you evaluate which CRM system is right for you. Continue Reading →
Content is the driver for attracting visitors to your website. By creating engaging and useful information for the user, you are providing a solution to the problem they’re searching for. The search engines will reward you with better search engine optimization (SEO) value. But, how do you create content that will draw potential customers to your website?
If you haven’t read part one of this series, you may want to read it before finishing this article: https://www.power-marketing.com/im-a-homebuilder-with-a-website-now-what/ Continue Reading →
When you are building a house, you have to create a solid foundation. Otherwise, you are setting yourself up for big problems down the road. Marketing is the same way. If you fail to build the foundation correctly, you are looking at time-consuming, costly, and unexpected issues in the future. This article is the first in a four-part series on the building blocks for digital marketing. If you are a homebuilder thinking about dipping your toes into digital marketing, these articles will give you a roadmap to get started. Continue Reading →
1. Have You Built Websites For Home Builders Before?
There are thousands of website development shops throughout the U.S. and almost everyone “knows a guy” who does web development. But website development has become highly specialized and is more complex. You can no longer just put up a website and potential buyers will find you. You have to create content and an experience that is useful to your potential customer. How can a web company create useful information for a new home buyer when they don’t know the difference between a Plat Map and a Flat Map? Continue Reading →
The market for new homes is ever-present. Sure, the demand goes up and down like any other industry, but there’s always someone looking to start their life in a new home. This means people are continually researching their options and looking for a company to make an impression.
This is why marketing is so important — you need to get your company in front of the people actively looking for your service. Marketing strategies for home builders are continually evolving, but this basic idea will always be the same.
So how do you connect with potential clients? What can you do to position yourself to capture these leads?
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A large portion of the people that are first introduced to your company will be through your website. The internet is the best place for people to locate and research a new company to fulfill a particular need. The prevalence of smartphone technology means many people have the capacity to come across your website at any time.
So how do you stick out among your peers? What are some ways you can get your name to the top of the list of recommended home builder companies when someone is looking for a new place to live?
Search engine optimization (SEO) will help you get to the top of the search results pages. But what comes after that? They visit your website. And it doesn’t matter how great your marketing practices are if your visitors aren’t impressed with what they find.
Custom home builder websites stand to provide a variety of benefits when compared to a DIY template website. Here’s what home builders can gain with a custom website.
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Search Engine Optimization for Homebuilders
How Homebuilders Benefit From Search Engine Optimization
Marketing is essential to a healthy and profitable homebuilder business. You need to get your company’s name out in front as many homebuyers while displaying what sets you apart from your competition. Implementing SEO in your digital marketing efforts will help homebuyers find your contracting services while keeping your brand fresh in your customers’ minds.
Many home builders are familiar with social media. This is one of the most popular ways for home contractors to spread the word about their custom home building services. But how do you adjust to the current times and get the most from your marketing budget?
You get the most of a marketing budget by making the internet work for you.
Home builders making use of SEO will have a better chance in competing in today’s market of homebuilders. But what is SEO? And what does it do for home builders?
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