If you are a business owner with a website, your primary goal should be to outrank your competition. That goes without saying. However, knowing the “how” and the “why” can bring your business plan into focus when you understand how Google Analytics works towards your success. In this article, we’ll cover the analytics dashboard and show you how it can help you track your products and services while understanding how internet users are finding (or not finding) your business online.
People say your Google My Business profile is your new homepage. Users can often find important information about your business without even visiting your website. Have you looked at your profile from your user’s point of view? How does your business profile look compared to the competition? But before you get into the map pack, you need to make sure you optimized your Google Business profile.
If you want to appear in local search results on Google, you need to be in the Google Map Pack. Not only does it provide premium visibility in the search results, but it’s an opportunity to manage and control all your information. Continue Reading →
Beginning around Mid-June 2021, Google will shift the factors they use to determine page rank. Google will utilize a combination of Core Web Vitals and User Experience (UX) related signals. So after the update, mobile-friendliness, load speed, and HTTPS-Security will all be a factor in your Google rankings.
As you may or may not know, Google is continuously updating its algorithm. There are roughly 1,000 updates per year. That’s close to three a day and is a lot to keep up with for agencies, let alone small businesses.
Most updates are small and have little to no ripple effect. But a few times a year, there are broader updates producing a more significant impact on the search engine results page. This update will bring page experience into the ranking signals. It will combine Core Web Vitals and previous UX-related signals. Continue Reading →
Canceled and postponed trade shows continue forcing many homebuilders to change their regular marketing plans for 2021. The demand for digital marketing has exploded as businesses attempt to stay connected with past, present, and potential customers. Digital marketing is a broad term. Here are some specific digital marketing strategies for home builders to convert those trade show dollars into new revenue streams. Continue Reading →
Welcome to episode 111 of Selling More Homes: The Monday Morning Meeting. This Home Builder Digital Marketing Podcast features a great talk between Jerry Rouleau, Scott Stroud, and guest Paul Montelongo.
But first, Jerry and Scott discuss a recent webinar titled, “Using Technology to Increase Sales.” New technology rolls out all the time, and you need to use every tool at your disposal if you want to keep up with the competition.
Mr. Montelongo discusses the fact that the market is always changing, but it comes down to how we engage and the responses we get from our customers.
Welcome to episode 110 of Selling More Homes: The Monday Morning Meeting. This Home Builder Digital Marketing Podcast features an informative discussion between Jerry Rouleau, Scott Stroud, and guest Beverly Koehn, an author and sales expert.
Referral sales are the lifeblood of every successful salesperson. And there are a few tricks and tips that can be utilized to make the most of these opportunities.
Welcome to episode 109 of Selling More Homes: The Monday Morning Meeting. This Home Builder Digital Marketing Podcast features an informative discussion between Jerry Rouleau, Scott Stroud, and guest Dave Porter, a lending expert from PorterWorks.
PorterWorks trains mortgage underwriters and appraisers on how to take energy efficiency into consideration for mortgage applications. This helps those buying new homes to qualify for more money. Continue Reading →
How you can best help a customer in the housing market:
Welcome to episode 108 of Selling More Homes: The Monday Morning Meeting on Sales & Digital Marketing for Builders. This Home Builder Digital Marketing Podcast features an informative discussion between Jerry Rouleau, Scott Stroud, and guest Jerry Costanzo of G.L Costanzo and Associates. Mr. Costanzo has a long background as a sales manager and consultant.
How soon would you like to be in your new home? What are you truly looking for? What is your budget?
These questions will dictate how you can best help a customer in the market for a new property. Continue Reading →
Episode 107 of Selling More Homes: The Monday Morning Meeting on Sales & Digital Marketing for Builders. This Home Builder Digital Marketing Podcast features an informative discussion between Jerry, Scott, and guest Bonnie Alfred around the topic, “Mastering the Present, Building for the Future.”
But before that, Jerry and Scott talked about a recent trip Jerry took to New Orleans to talk about Constructing New Homes in Disadvantaged Sections of the City. They discuss the new focus on energy efficiency for heating and cooling, along with the stimulus & expanded plan to home buyers and builders. Continue Reading →
Episode 106 of Selling More Homes: The Monday Morning Sales Meeting features a discussion between Jerry and Scott with Bill Webb to discuss the topic, “New Home Versus Used: Redefining the Value of Energy Efficiency.”
But before they get Bill on the line, Jerry and Scott discuss an upcoming webinar with Melinda Brody, a sales trainer and mystery shopper. They’ll discuss the importance to follow-up in the sales process within builder digital marketing. So be on the lookout for that. Continue Reading →