The process of positioning your service or product is essential.
From Internet strategy and creation of a unique selling proposition (USP) to graphic design, logos and identity packages, your brand strategy sets the mood and drives your company's character.
Power Marketing partners with you to discover what you want your customers to perceive about your product or service. Branding is more than a logo or slogan; branding is STRATEGY! It's the brains behind the design, the muscle behind the logo.
Ask about our Brand Audits. We will perform a comprehensive review of your brand to help you gain valuable insight into the mind of your customers and other key stakeholders. Brand Audit pricing varies depending on market size, client database, and desired outcome.
With our Brand Audit, you will gain:
The results will be both qualitative (when possible, first person interviews) and
quantitative (emails, direct mail, etc.)
You will discover priceless critical insights into customer's perceptions of your compelling selling messages and their degree of advocacy willingness. We will work to extract insights that will reveal their alignment with your competitors.
You will gain valuable insight into the perceptions of key stakeholders concerning your brand, organizational reputation, and why your clients choose you.
You will understand the basis of trust your clients employ when making a buying decision.
You will see your branding and brand position from a new perspective and therefore, be able to take logical steps to improve both.
By laying a solid foundation of brand strategy, your business can confidently build and grow on that groundwork. Once you know your customers and understand what you are really selling, the brand strategy is more likely to fall into place.
Our goal will be to help you honestly answer these questions.