 Nine Physical Zones of New Home Sales
by Brian Flook
There’s no question that homebuyers shop online. But, at least for now, they still have to get in their car and visit a builder. You may have a model home, you may have a sales center, you may only have a trailer. Regardless of your selling space, you must create a selling environment that facilitates the sales process as it is today.
Builders MUST understand that buyers today eliminate you online and show up at your sales environment more ready to purchase than ever! More often than not, the first time you see a prospect, they are more like second or third visits, not first visits. It’s important to know, or you will be wasting your time and theirs by presenting information they already have. The buyers are ready, are you?
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 Brian Flook is the President of Power Marketing & Advertising, LLC, an advertising, marketing, and sales consulting firm that focuses specifically on the new home and real estate industries. Brian speaks and trains nationally and has been a featured trainer at the International Builder’s Show every year since 1996, the Systems Built Sales & Marketing Conference, and for numerous other conferences, events and individual builders.
Brian recently released his new book: Master What Matters. He was also a featured author in the NAHB’s first ever Best of Sales and Marketing Ideas and was selected to be the guest editor in the 2001 Home Show issue of the Sales & Marketing Ideas magazine. Brian serves on the Editorial Advisory Team for the NSMC’s Idea Magazine and participates regularly with the BSC and NSMC.
To learn more about Brian, please click here.
You can visit his blog here: www.brianflookblog.com, or contact Brian here: brian@brianflook.com |
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