Is Traditional Marketing Dead? How to Use Traditional Marketing to Magnify Digital Marketing Strategies
By Brian Flook, MIRM, President of Power Marketing
Beware the urge to repeat the proven, regardless of the result. The temptation to continue doing what worked before is nearly irresistible. Whether it's using your "go to" fishing lure, driving the same route you're used to driving, or buying the same meal at your favorite restaurant.
While many businesses are phasing out traditional marketing in lieu of better websites, email marketing and social media, that doesn't necessarily mean the "old-fashioned" style is completely ineffective… yet. The question then becomes, how do I use traditional marketing strategies, where appropriate, to magnify the more progressive techniques? . Here are 3 questions to ask yourself when considering traditional marketing:
For a resultsoriented company, sales and closings are the most important criteria for measuring progress. A company is not measured through beautiful ads, outstanding press releases, promotional events or even an innovative product. A company is measured by sales results!
The culmination of a sale is created through many months of preparation, research and design in branding, packaging, and pricing prior to generating any public relations, advertising or promotional efforts to the general public. Then, the public must be sold!
Creating, developing and preparing a budget is of vital importance to any sales and marketing effort. It provides a guideline from which to plan and follow throughout a recommended period. A microscopic budget should be prepared for a year, and a macroscopic budget should be prepared for the life of a project.
The team at Power Marketing works with Allegany Dental Care, a provider of family dental care in Washington County, Maryland, to execute a strategic marketing plan that blends traditional and digital techniques. We created postcards, brochures and print advertisements, as well as redesigned their website, which we are currently optimizing for search engine success.
Disclaimer: The views expressed by our guest writers are the opinions of the writer and do not necessarily reflect the views and opinions of our newsletter.
