How to Develop a Website that Sells Learn the Crucial Elements of a Killer Website and Improve Your Web Presence
By Brian Flook, MIRM, President of Power Marketing
In today's online environment, a killer website is your single most important marketing tool. Much of the time, buyers will visit your website before they ever see or talk to you in person. Your reputation and closing ratio are often determined by the website alone.
So what do you want your website to do? Do you want visitors to purchase something? Do you want them to join your database or get out their credit card? Once you decide what you want to accomplish with your website, you can begin to develop a killer website.
The Power of Fleet Graphics
By Dean Martin, Owner of Sign Here
Olivia is a smart, inquisitive three year old. Lately, she has become fascinated with what she calls a "PS truck." One of the brown monsters with gold letters recently delivered a package to her door and now she is on the lookout for them. Even though she lives on a quiet street in a rural village, her parents are surprised at how often Olivia spots another "PS truck."
UPS understands the power of branding, and it is most obvious in their fleet of delivery trucks. The company has skillfully stamped its image into daily life around the globe. Here are some little ideas from the big guys that will set your brand in motion.
Power Marketing recently completed a website redesign for Mary DeWalt Design Group, a national award-winning interior design firm specializing in model home merchandising. With emphasis on a fun, colorful brand update, the team also worked with the firm to design a new logo, blog and business cards.
Disclaimer: The views expressed by our guest writers are the opinions of the writer and do not necessarily reflect the views and opinions of our newsletter.
