How to Develop a Builder Website that Sells Learn the Crucial Elements of a Killer Website and Improve Your Web Presence
By Brian Flook, MIRM, President of Power Marketing
In today's online environment, a killer website is your single most important marketing tool. Much of the time, homebuyers will visit your website before they ever see or talk to you in person. Your reputation and closing ratio are often determined by the website alone. What chances does your current site give you of closing a deal online?
So what do you want your website to do? Every website should have an objective besides unique visitors. Your website is much more than a destination, it can be where your consumer eliminates you or takes action. Once you decide what you want to accomplish with your website, you can begin to develop a killer website.
Targeting Moms?
Make it Relevant
By Carol Flammer, MIRM, managing partner at mRelevance
Today's mom is juggling a lot. From the pressures of a career, to making it to soccer practice with the right uniform on the correct kid, there is always something going on. More than anything, she craves organization, less clutter, more time to spend with her family and to save money.
A recent study by Burst Media titled "What Mom Likes Online" does a great job of getting into mom's head and helping corporations understand how to effectively market to her. The study shows that moms are not interested in online ads promoting products geared toward family and home. Simply put, they find them irrelevant and distracting. Instead she wants to save! Moms of all ages find product coupons, sales promotion codes and other incentives to be relevant. Here is what they uncovered:
Power Marketing recently completed a website redesign for Mary DeWalt Design Group, a national award-winning interior design firm specializing in model home merchandising. With emphasis on a fun, colorful brand update, the team also worked with the firm to design a new logo, blog and business cards.
Disclaimer: The views expressed by our guest writers are the opinions of the writer and do not necessarily reflect the views and opinions of our newsletter.
