5 Brand-Building Ideas Brand Recognition Begins with a Unique Selling Proposition By Brian Flook, MIRM, President of Power Marketing
Great marketing always comes down to one thing: Tell your audience, in a compelling way, what your company does that is unique and better than your competition. Answer that question and perform the answer consistently, and you're on your way to building a good brand...
20 Steps to Building Your Online Brand. Whoever Said This was Easy was Lying!
by Mike Lyon, Internet Marketing Consultant
Are you finding yourself discouraged with your attempt at building your online brand? Some have become frustrated and abandoned ship altogether, and even worse, some have left their blogs looking like a digital ghost town.
I hope you did not buy into those touting that this would be "easy." Nothing that has value is ever easy.
The Power Marketing team recently worked with ProTek Fiber, a provider of network cabling and fiber optic solutions, to strengthen their marketing strategy and brand. With a new logo, truck wrap, identity package and website, the ProTek Fiber brand is consistent and poised for sales success through a strategic blend of Internet and traditional marketing.
Great marketing always comes down to one thing: Tell your audience, in a compelling way, what your company does that is unique and better than your competition. Answer that question and perform the answer consistently, and you're on your way to building a good brand...
