Power Marketing & Advertising, LLC Adds Cody Radcliff as Web Designer
Hagerstown, MD – December 21, 2009 – Power Marketing & Advertising, LLC, a full-service marketing and sales firm for the building industry, has added Cody Radcliff to their award-winning team as a designer. “We’re very excited about adding Cody to the Power Marketing team,” said Brian Flook, President of the company. “His web and design skills are a perfect compliment to our existing team of designers.”
Before joining Power Marketing & Advertising, Mr. Radcliff was the Print, Web and Flash designer for Icon Graphics of Hagerstown since 2006. His experience ranges from designing logos and branding materials to multimedia presentations and Flash web applications. Cody has worked for clients such as Best Buy, Comfort Inn, Goodwill, Griggs University, Susquehanna Bank, The University of Maryland, and Bowman Development Group.
Mr. Radcliff has a Bachelor of Graphic Design from the Shepherd University. He resides in Hagerstown.
LOCAL MARKETING FIRM HONORED BY NATIONAL AWARDS PROGRAM
HAGERSTOWN, MD – Power Marketing & Advertising, Inc. received national home building accolades, capturing two awards in the 2010 BSC Excellence in Home Design and Marketing Awards program. The honor was awarded by the Building Systems Councils (BSC) of the National Association of Home Builders (NAHB)—a trade association that represents the concrete, log, modular, and panelized building system industries—at their annual awards program on October 27th, 2009.
Sponsored by the NAHB Building Systems Councils, the BSC Excellence in Marketing and Home Design Awards has promoted excellence in the systems-built housing industry for more than ten years. All winners were announced at an awards luncheon in Marco Island, Fla., held in conjunction with the BSC SHOWCASE event—the leading trade show and conference based on the systems-built housing industry. Home manufacturers, builders and industry associates were among the groups recognized.
“This year’s award winners, like Power Marketing, prove that even in a slow housing market, the systems-built industry is raising the bar in residential marketing and home design concepts,” said BSC Chairman Michael H. Weber with Lancaster Redevelopment Corp. “Our award winners are adding credibility to their businesses and shedding a positive light on the building systems industry as a whole.”
The annual BSC Excellence Awards are judged by a panel of industry experts, and companies like Power Marketing were given praise for the quality of their submittals.
“It is truly an honor to receive the BSC Excellence Award for the Associates Website and Builder Brochure categories,” said Brian Flook, President. “At Power Marketing, we strive to provide innovative and cost-effective marketing tools and strategies for our builder clients. This award shows the hard work and vision of the Power Marketing team of dedicated employees. It is a proud day for me and my team.” The website was created by Jon King and the brochure by Belinda Smith, both long-time new home marketing professionals.
Awardees were recognized for excellence in achievement in several marketing and design categories, and cover a range of concrete, log, modular and panelized homes. There were scores of entries submitted for award categories ranging from Outstanding Model/Sales Center, to Presentation of Home Plans and Best Website.
Award winners were announced to a crowd of nearly 300 systems-built industry professionals at the awards luncheon. Winners received plaques to commemorate their efforts. They will be featured in upcoming editions of NAHB’s e-newspaper, Nation’s Building News. Some projects will also be on display on the BSC Awards Wall at the 2010 International Builders’ Show in Las Vegas.
Power Marketing & Advertising, LLC Names Shannon Hotchkiss
Director of Business Development
[October 26, 2009] – Power Marketing & Advertising, LLC, a full service marketing and sales firm for the building industry, has named Shannon Hotchkiss as its new Director of Business Development. “Shannon is a welcomed addition to the Power Marketing team,” said Brian Flook, President of the company. “Her comprehensive experience and understanding of the challenges our customers face in today’s market strengthens our ability to meet their needs as we continue to grow our company in the global marketplace.”
Before joining Power Marketing & Advertising, Mrs. Hotchkiss’ experience in the building industry includes sales and marketing management, consulting, and market research. She currently serves as a member of the Marketing Committee for the National Sales and Marketing Council of the NAHB, and holds the MIRM and CSP designations from the same organization. Prior to Mrs. Hotchkiss entering the real estate industry, she worked in non-profit management and public relations.
Mrs. Hotchkiss has a Bachelor of Science from the University of South Florida. She and her husband live in Bethesda, Maryland.
Power Marketing Wins Big at FCBA Awards of Excellence.
Hagerstown, MD, July 2, 2008… Nationally recognized Power Marketing and Advertising, Inc. of Hagerstown, MD was recently honored with four awards at The Frederick County Builder’s Association Awards of Excellence banquet. The banquet was held on June 12 at the elegant Hollow Creek Golf Club in Middletown, MD. The awards recognize superior achievement in new home building, marketing and design.
The award winning projects were created for Dan Ryan Builders, and Drees Homes, Maryland Division; both located in Frederick, MD. Power Marketing’s “Kiss Rent Goodbye” design for Dan Ryan Builders won Best B&W advertisement. Created for the Manor Park community, the ad demonstrates the affordability of purchasing a new townhome. “The ad is great! We love the message and the look. Power Marketing stepped up and delivered a strong message to our buyers,” said Allison Grant, General Sales Manager for Dan Ryan Builders. Power Marketing was recognized for their sales center design and layout with the award for Best Townhome sales center for Linton at Ballenger, Drees Homes. Power Marketing was recently selected by Drees Corporate in Fort Mitchell KY, to develop the new displays in the Maryland and D.C. Divisions and handled the layout, fabrication, and installation. “Power Marketing understands our marketing needs and processes. When I need a project completed on time and done professionally I call Power Marketing,” said Barbara Drees, VP of Marketing, Drees Homes.
Power Marketing won additional awards for Best Website for Linton at Ballenger, www.lifeatlinton.com, and Best Community Brochure for Linton at Ballenger. “It’s an honor to be recognized by our peers. We take great pride in these awards and will continue to work diligently to create successful marketing and advertising for all of our clients,” said Brian Flook, President of Power Marketing.
New Book Offers Marketing Advice to Builders
Hagerstown, MD - How can new-home builders increase traffic and make their companies and communities stand out in a very competitive market?
That’s the primary question author Brian Flook answers in his book “Master What Matters – How To Create New Home Marketing That Guarantees Increased Traffic” released this month. Its 149 pages are filled with tips, solutions, stories, examples and creative ways of reaching potential homebuyers.
As founder and president of Power Marketing & Advertising, Inc., Flook draws from two decades of marketing experience and from years of fielding clients’ questions to write an easy-to-read classic that contains an Alice-down-the-rabbit-hole experience in each chapter.
“You never know what you’re going to find when you turn the page. It could be an explanation of how the brain makes buying decisions or something as practical as designing a workable marketing budget. Each chapter is filled with innovative, straightforward ideas to help new-home builders take the guesswork out of marketing their homes and communities. This book lets them finally relax and stop struggling over their marketing decisions,” said Myers Barnes, internationally known new-home sales consultant, educator and author.
“Master What Matters” addresses the three primary concerns of marketing new homes: marketplace, competition and audience. Every chapter is rounded out with an insightful summary and inspiring quote.
The book covers topics that are at the forefront of any new-home marketing plan, including co-op sales, selecting the most effective media, ad design, how to think like your homebuyer, maximizing Internet traffic and creating public relations opportunities. A pivitol chapter tells builders how to identify and maximize their unique selling propositions.
“Sometimes builders don’t know what they’re selling. Is it their homes, their company name, the community or its location? I’ve also had so many builders tell me that their marketing department is like a black hole. They throw money into it and it just seems to disappear. They don’t see any results. It was my goal to write a book that would help them identify their product and maximize their marketing. ‘Master What Matters’ gets to the heart of new-home sales and shows builders how to eliminate the fog and get a grasp on where their marketing dollars should go,” Flook explained.
The book has already received praise from peers and professionals in the industry.
“Finally, a book that will increase your traffic, your sales and your bottom line. His new book is a true masterpiece packed with cutting-edge marketing ideas and techniques focusing on targeting and motivating potential homebuyers. I personally recommend every builder and marketing executive in North America make ‘Master What Matters’ a must-read,” said Bonnie Alfriend, Alfriend Sales & Marketing Solutions and author of “Secrets of The Superstars: Excellence in Selling New Homes.”
Barbara Drees-Jones, Vice President of Marketing for The Drees Company, which was named America’s Best Builder for 2008, said, “Brian Flook has taken his years of experience and provided powerful insights into consumer buying, homebuilding and marketing. If you want to compete in the home-building arena, this book is a great place to start.”
Jerry Rouleau with J. Rouleau & Associates and BuilderRadio.com said that Flook’s ideas in “Master What Matters” and his approach to marketing “can be a real key in improving the performance and success of your business. No one understands how to market to the housing market better than Brian Flook.”
Flook founded Power Marketing & Advertising Inc. in Hagerstown, MD, in 1992 after working as a marketing director for a large regional builder and developer. He has been a popular speaker at the International Home Builder’s Show every year since 1996 and was a featured author in the National Association of Home Builder’s Best of Sales and Marketing Ideas and a guest editor for the Sales & Marketing Ideas magazine.
He earned the designation of Member, Institute of Residential Marketing (MIRM) in 1991 and has a Bachelor of Arts degree in leadership development administration and an associate’s degree in business.
“Master What Matters – How to Create New Home Marketing That Guarantees Increased Traffic” is Flook’s first book. It can be purchased online here.
November
19, 2007 - Power Marketing Receives Two National Awards
NAHB Honors Award Winners in Hilton Head, SC
Power Marketing and Advertising, Inc., a nationally recognized
builder marketing company providing consulting, design, and full-service
advertising services for the new home industry has received two
Excellence in Marketing Awards from the National Association of
Home Builders, Building Systems Council. The award was presented
to Brian Flook, at the yearly Building Systems Council’s
Showcase event held this year in Hilton Head, South Carolina on
October 28th, 2007. The Showcase event brings together builders
and manufacturers from the systems building industry to see new
products and honor contributions of key industry players.
Power Marketing has been honored with five prior awards as well.
This year’s awards were for “Best Associate Website”
for the Power Marketing Website, designed by Creative Director,
Jon King and for “Best Brochure” for Penn Lyon Homes’
Design Center brochure designed by Belinda Smith. Power Marketing
has been a member of the NAHB since 1992 and the BSC since 2002.
“We are very pleased and honored that we received two honors
again this year. Our design team continues to produce award-winning
work,” said Brian Flook, President/CEO.
Sponsored by the NAHB Building Systems Councils, the BSC Excellence
in Marketing & Home Design Awards has promoted excellence
in the systems-built housing industry for over 10 years. This
year, the Council presented 34 winning awards and 9 honorable
mentions for 25 categories (manufactures and builders were recognized).
Marketing categories included websites, print ads, builder/dealer
materials, etc. while design categories covered a range concrete,
log, modular and panelized home sizes of 2,000 sf, 2,001-4,000
sf, and 4,001 sf. Companies were also honored for their involvement
in the annual BSC Habitat for Humanity home constructed this year
in central Pennsylvania.
A five-member panel of editors, designers, marketing professionals
and housing research specialists judged the marketing submissions
on overall concept, message conveyed, design/layout of entry,
and overall design. Design competition entries were judged on
overall design, buyer appeal, exterior treatments, and other amenities
that encourage sales or improve aesthetics.
