Power Marketing Transforms GDC's Marketing Strategy
GDC, a regional IT company, enlisted Power Marketing to completely transform their brand and marketing strategy. Their new brand design includes a redesigned website and Internet presence, logo, letterhead, business cards, brochures and additional marketing material. View their case study for more details.
Advantage Homes Honors Power Marketing
Advantage Homes recently presented the Power Marketing team with their 2011 Outstanding Service Provider award!
Brian Flook presented a lecture titled 'The New Age of Marketing' to a student body group at University of Maryland College Park on November 30, 2011. His lecture addressed the many changes that have affected marketing in recent years.
Power Marketing Designs Destination Planning Guide
Power Marketing recently designed the Hagerstown-Washington County Convention and Visitors Bureau's Destination Planning Guide. The publication serves as valuable resource to visitors, pointing them to all Washington County has to offer as far as business meeting and convention services, venues and accommodations, points of interest, attractions & recreation, shopping and dining. Visit the Convention and Visitors Bureau website for more information.
Power Marketing Now on Google+
Google+, the latest social networking platform from Google, started offering pages for businesses this week. Check out Power Marketing's page and add us to your circles if you are on Google+ too! We'll keep you updated with the best ways to use this new social media tool for your business.
Brian Flook Published on iMedia Connection
Power Marketing President Brian Flook's article "5 Tips on Selecting and Optimizing Keywords" was recently published on iMedia Connection, a website dedicated to connecting the marketing community and consumers. Read the article here to learn how to use the right keywords correctly to improve organic search engine results.
New Maryland Website Design: Antietam Creek Watershed Alliance
Power Marketing recently designed a new website for Antietam Creek Watershed Alliance, a grass-roots organization focused on clean-up efforts in the Antietam Watershed. Visit the website and learn more about the work of ACWA here.
Sentinel Capital Solutions Reveals New Website
The team at Power Marketing recently designed a new website for Sentinel Capital Solutions, which offers financial solutions and advice in Hagerstown, Md. Visit the website here and learn how their advisors help clients plan for the future.
Designer Belinda Smith Celebrates 17 Years with Power Marketing
A big congratulations from the Power Marketing team to designer Belinda Smith, who celebrated her 17-year anniversary with the company on August 29. Click here to read a heartfelt blog entry from President Brian Flook about Belinda's years at Power Marketing. Happy Anniversary Belinda!
Advantage Homes Showcase of Style
The team at Power Marketing recently completed the Advantage Homes "Showcase of Style," a book displaying stunning photographs of the high-quality homes of the builder. Check it out on our Facebook page.
Power Marketing recently completed a website redesign for Rippin Lips, a company that offers catfishing products designed by catfisherman. Debuting live this week, the site features vibrant new photography, user-friendly design and navigation, and an extensive online store. The newly designed store offers a variety of Rippin Lips products, from their premium catfishing bait to fishing rods and apparel. Check out the new Rippin Lips website here.
Power Marketing Honored with Two FCBA Awards of Excellence
We are pleased to announce our recent recognition by the Frederick County Builders Association (FCBA) with two Awards of Excellence. The Awards of Excellence ceremony is an annual event that allows FCBA members to promote their accomplishments and receive recognition from the community. This year, Power Marketing was honored with the "Best Website" award in the Media Marketing Division for www.AdvantageHomesUSA.com and the "Best Sales Center" Marketing Division award for Advantage Homes' "The Asbury" model home. The Awards of Excellence ceremony was held on May 10, 2011 at the Ceresville Mansion in Frederick, Md. For more information on the FCBA, please visit their website or call 301-663-3599.
PM Account Executive Stacy Miller Inducted into Rotary Club
Our Account Executive Stacy Miller was recently inducted into the Rotary Club of Hagerstown, Maryland, No. 05260. An association of some 30,000 autonomous clubs in more than 160 countries, Rotary International is one of the world's largest service organizations. The goal for a club's invitation-only membership is an up-to-date and progressive representation of the community's business, vocational and professional interests. Congratulations Stacy!
New Leiters' Fine Catering Website Goes Live
The Power Marketing team recently completed a website redesign for Leiters' Fine Catering of Hagerstown, Md. The site features a sleek new look that is user-friendly and packed with beautiful photos and information on all that Leiters' offers. Check out the new site at www.leitersfinecatering.com.
New Logo for Interior Design Firm
Power Marketing recently completed a new logo design for Mary DeWalt Design Group, a national award-winning interior design firm specializing in model home merchandising.
The company was looking for a fun, colorful logo redesign and will continue to work with the team at Power Marketing for a website redesign.
PM Team Welcomes New Members
We are excited to announce the growth of our award-winning team by two members.
Power Marketing recently hired Carol Prentiss as a bookkeeper and Johanne Courtright as a web programmer. Carol coordinates the business' financial transactions, including invoicing, billing, payroll and more. Johanne is responsible for various web programming projects, as well as designing new sites and improving existing websites for clients.
Stay tuned for more detailed bios to come.
Welcome to the team Carol and Johanne!
Announcing New and Returning Clients!
Power Marketing is excited to announce two new clients: Global Data Consultants(GDC) and Rippin Lips fishing products.
Global Data Consultants, based out of Chambersburg, Pa., is a leading provider of Information Technology solutions and services in Maryland, Pennsylvania, Virginia and West Virginia. Power Marketing will work with GDC to create a full branding package that includes everything from a new logo and identity package to two new websites and Search Engine Optimization. Rippin Lips provides catfishing products to fisherman — from the weekender to the enthusiast on the tournament trail. Power Marketing will work with Rippin Lips to redesign their website and take all new photography.
Leiters’ Fine Catering, the February Power Points client of the month, is a returning as a client for website redesign and Search Engine Optimization services.
Power Marketing President Brian Flook Presents Seminars at the 2011 International Builders' Show
Hagerstown, MD — January 24, 2011 —Power Marketing, LLC is excited to announce that President Brian Flook recently attended and presented at the 2011 International Builders' Show (IBS) in Orlando, Fla. A National Association of Home Builders (NAHB) event, IBS convened at the Orange County Convention Center, one of the biggest convention centers in the country.
Held Jan. 12–15 this year, IBS is the housing industry's largest annual trade show and exhibition. As a leader in home builder marketing, Flook presented two seminars that focused on marketing strategies for builders. The first was titled "Making the Cut: How to Survive the Internet Elimination Game," and was centered on the idea that homebuyers today eliminate builders based on their Internet presence as much as their product. The seminar taught attendees how to engage prospects online, increase Internet leads, follow-up with them and — most of all — avoid being eliminated. Meredith Oliver of Oliver Communications and Jeff Shore of Jeff Shore Consulting were also on the panel.
The second seminar, "111 Marketing Ideas for 2011," featured four high-performing industry professionals, each representing a different area of expertise within the housing industry, and provided seminar attendees with 111 winning and applicable ideas for success in 2011. Other members of the panel were S. Robert August, Key Green and Bonnie Alfriend.
"The 2011 IBS event showcased a variety of innovative companies, with leaders from all facets of the building industry convening to share their knowledge and ideas," Flook said. "I was excited to be able to share my builder marketing services and strategies in two seminars this year and benefited from great networking opportunities, exhibits and presentations."
Power Marketing Kicks Off Re-Branding Campaign with Chamber of Commerce Event
Hagerstown, MD — January 24, 2011 — Power Marketing, LLC recently "unleashed the power" at their Brand Opening event on January 20, 2011. A Hagerstown-Washington County Chamber of Commerce Business After Hours Event, the Brand Opening invited businessmen and women from around the region to visit the offices of Power Marketing and learn about their strategic marketing services.
Founded in 1992, Power Marketing specializes in website design and creation, branding, search engine optimization, Internet marketing and real estate marketing. As a nationally known and respected company, Power Marketing has worked with clients in more than 25 states — and after nearly twenty years of national success, they are re-branding their focus to the local businesses in their hometown.
"We are thrilled to be expanding our services and experience to businesses in our own community," said President Brian Flook. "Our Brand Opening event with the Chamber of Commerce was a huge success. We appreciated the opportunity to open our doors and invite leaders to get to know our team and learn how our marketing experience can help their businesses thrive."
Brian Flook Speaking at the International Builders Show 2011
Making the Cut: How to Survive the Internet Elimination Game Date: Wednesday, January 12
Time: 8:00 am - 9:30 am
Location: West 311 E-F
Description: Homebuyers today eliminate builders based on their Internet presence as much as their product. Learn how to engage prospects online, increase your Internetleads, follow-up with them and - most of all - avoid being eliminated. Pick up easy-to-implement tips on using keywords, the power of photography and the value of clear and precise navigation. Join three of the housing industry's top new home sales and marketing experts as they teach you how to make the cut and, more importantly, close the sale!
Learn the importance of communicating a NICE message (nearly instant compelling effect) within seconds to keep website visitors from surfing away
Understand the growing role that social media plays in lead generation, search engine success, prospecting and selling new homes
Maximize your sales and follow-up processes by learning the key differences between Internet prospects and walk-ins - and how to more effectively sell homes to both
Understand the differences between inbound and outbound marketing techniques and how to adapt your selling processes to improve results in both
111 Marketing Ideas for 2011
Date: Friday, January 14
Time: 10:00 am - 11:30 am
Location: West 307
Description: In this energetic, fast-paced session, four high-performing industry professionals, each representing a different area of expertise within the housing industry, will provide you with 111 winning and applicable ideas for success in 2011. You'll gain practical, innovative ideas, tactics and strategies to improve all aspects of new home marketing and sales.
Learn how to apply new and effective strategies for your sales and marketing programs, even in our challenging economy
Understand how to integrate all aspects of operations that impact marketing - from research, design, branding and product specifications, to management, budget, advertising, PR, financing, sales, delivery and customer service
Ensure that your new or existing plan of action effectively uses the web, word of mouth marketing and social media to maximize your bottom line
Choose Civility Washington County Website Launches
Hagerstown, MD — December 9, 2010 — Power Marketing is excited to announce the launch of a new website for Choose Civility Washington County, a grassroots initiative to promote respect, consideration, empathy and tolerance in Washington County.
Following a dialogue during a policy update, Washington County Public Schools partnered with a number of community leaders and organizations, including the Hagerstown City Police, to develop a plan to prevent bullying and harassment and broadly focus on civility throughout the entire community. Choose Civility Washington County was born to carry out this commitment, modeled after Choose Civility Howard County and Dr. P.M. Forni's book, "Choosing Civility, Twenty-Five Rules of Considerate Conduct."
The Principles of Civility include:
Assume the best
Respect others' opinions
Respect other people's time and space
Accept and give praise
Take responsibility and don't blame others
Accept and give constructive criticism
Refrain from idle complaints
Be a considerate guest
With a concise design and uplifting imagery, the website offers a variety of information, news, tools and opportunities to learn more about Choose Civility. Visit the site and get involved today: www.choosecivilitywashingtoncounty.org
Website Redesign Showcases the Elegance of The Corbo Group
Hagerstown, MD — November 30, 2010 — The Corbo Group, home builders in Connecticut, enlisted Power Marketing to redesign their company website, www.corbogroup.com. Launched earlier this month, the site mirrors the elegance and sophistication of homes by Corbo, while offering valuable information on the group's history and philosophy, their communities, featured homes and custom designs. Complete with a comprehensive photo gallery and blog, the site creates lasting impressions on visitors. Visit www.corbogroup.com to view the website and find out more about The Corbo Group.
Power Marketing Launches Website for Careers in Real Estate
Hagerstown, MD — November 30, 2010 — Power Marketing recently completed a new website promoting careers in real estate at Coldwell Banker Innovations (CBI), www.hagerstownrealestateagents.com. For anyone interested in launching a career with CBI, the website serves as a central location where potential CBI agents can browse company information, history, programs and services, training, videos and more. Visit www.hagerstownrealestateagents.com to peruse the site and learn more about one of the leading brands in real estate.
National Association of Home Builders Recognizes Power Marketing, LLC, with an Excellence in Marketing Award
Hagerstown, MD — November 29, 2010 — Power Marketing was awarded the 2011 Excellence in Marketing Associate Website award by the National Association of Home Builders (NAHB) Building Systems Councils for their outstanding work in real estate advertising marketing. Power Marketing President Brian Flook, MIRM, accepted the award earlier this month at the Building Systems Councils SHOWCASE in New Orleans, La., a trade show and conference focused on the growing importanceof the systems-built industry.
The award recognizes Power Marketing’s design of the website for Advantage Homes, a homebuilding company in Maryland (www.advantagehomesusa.com). Creative Director, Jon King, MIRM, led the project and redesigned the site, effectively revamping Advantage Homes’ brand to be aesthetically sleek, organized and inviting.
“The Internet team at Power Marketing redesigned, reprogrammed and radically improved our website,” said Rick Centra, president of Advantage Homes. “In less than six months of optimization we now rank on page one of Google for many of our keywords.”
“We’re extremely proud of Jon’s work on the Advantage Homes rebranding project, especially the website redesign,” Flook said. “His leadership and creative talent made the site a success, and I’m happy the Building Systems Councils could recognize his hard work with this prestigious award.
The Building Systems Councils awards program is a national competition that recognizes the best in home builder marketing and home design across the country. Manufacturers, builders and associate members compete in the categories of excellence in home designs and marketing materials. An organization within the NAHB, the Building Systems Councils is the leading resource for the concrete, log, modular, and panelized home building industries.
Power Marketing, LLC Welcomes Stacy Miller as Account Executive
Hagerstown, MD — October 26, 2010 — Power Marketing, LLC, a full-service marketing, Internet and consulting company, is pleased to announce Ms. Stacy Miller as their new salesperson. With more than seven years of hands-on experience, Stacy is an exciting addition to the award-winning team.
Previously Marketing Associate for Hub Labels, Inc. and Advertising Sales Director for various regional publications including Hagerstown magazine, Stacy brings a diverse knowledge of marketing and sales to the team. Her experience developing successful advertising plans with business owners will serve as a valuable resource to Power Marketing’s current and prospective clients.
As Account Executive for Power Marketing, Stacy works with clients to formulate a plan to effectively market, advertise and brand their business. She takes pride in Power Marketing’s relationship with their clients and offers individualized, knowledgeable and personable service to ensure her clients’success.
“We are thrilled to bring Stacy Miller to our team as our Account Executive,” says President Brian Flook. “Her marketing experience and respected reputation, combined with her passion for helping businesses succeed, will be a great addition to the team. We were impressed that Stacy’s customers trust her the way we want our customers to trust us.”
Always aspiring to give back to her community, Stacy is actively involved with a Maryland Symphony Orchestra focus group, Convoy of Hope, Living Water International, Project 320, Miss Washington County Scholarship Foundation and Business Networking International. Stacy lives in Hagerstown and enjoys singing, playing the piano, photography and her Yorkshire terrier, Brunswick.
Power Marketing, LLC of Hagerstown, MD is a full-service marketing firm with more than18 years of hands-on marketing experience that specializes in marketing strategy, Internet solutions, corporate branding, search engine optimization and web design. Power Marketing assists companies in maximizing their resources to improve their brand identity and sales success. For more information, please contact Larissa Newman, Communications Specialist, 301-416-7861, Larissa@power-marketing.com or visit www.power-marketing.com.
Power Marketing, LLC Welcomes Larissa Newman as Communications Specialist
Hagerstown, MD — October 18, 2010 - Power Marketing, LLC, a full-service marketing, Internet and consulting company, is pleased to announce a new addition to their award-winning team. Ms. Larissa Newman is now the Communications Specialist.
A graduate from the University of Maryland, College Park with a bachelor's degree in Communication and English Language & Literature, Larissa is an experienced communications professional. She previously served as Associate Editor at a regional magazine publishing company.
As Communications Specialist at Power Marketing, Larissa is responsible for various activities including writing, formatting and distributing press releases; overseeing SEO projects and keyword management; creating relevant blog, Facebook and Twitter entries for different clients; developing web copy, ad copy and additional types of creative writing; and creating articles for clients to be published online. In this new position, Larissa will assist with business development and job entry, as well as updating in-house monthly website news.
"We are very pleased to have Larissa join our team," says President Brian Flook. "Her writing and communication skills, as well as her ambitious work ethic and experience, will be valuable additions to the team. I can't wait to see the fruit of Larissa's contributions."
Larissa currently resides in Braddock Heights, Md., and has a vested interest in her community, family and friends. She is an avid reader and runner, and in her spare time, she enjoys writing, trying new recipes and all things music.
Power Marketing & Advertising, LLC Announces Amanda Linthicum as New Web Designer
Hagerstown, MD - June 7, 2010 -- Power Marketing & Advertising, LLC is very pleased toannounce an addition to their team. Amanda Linthicum will join the award-winning, full-service real estate marketing and consulting company as a web designer.
Amanda Linthicum is a very experienced designer, with exceptional web skills. She graduated from Shepherd University in 2008 with a bachelor’s degree in fine arts and a concentration in graphic design. Amanda has been involved in design work since 2005, including her internships at Inertia Graphics, High Rock Studios, and Arthur Graphics. She later held the position of Art Director and Manager of Operations at Arthur Graphics.
“We’re delighted to add Amanda to our team. She is a proven designer with significant skills that will add to the depth of our team,” says Brian Flook, President.
Amanda currently lives in Williamsport, MD. She joined the Power Marketing team in the second week of June 2010.
LOCAL MARKETING FIRM HONORED BY NATIONAL AWARDS PROGRAM
HAGERSTOWN, MD – Power Marketing & Advertising, Inc. received national home building accolades, capturing two awards in the 2010 BSC Excellence in Home Design and Marketing Awards program. The honor was awarded by the Building Systems Councils (BSC) of the National Association of Home Builders (NAHB)—a trade association that represents the concrete, log, modular, and panelized building system industries—at their annual awards program on October 27th, 2009.
Sponsored by the NAHB Building Systems Councils, the BSC Excellence in Marketing and Home Design Awards has promoted excellence in the systems-built housing industry for more than ten years. All winners were announced at an awards luncheon in Marco Island, Fla., held in conjunction with the BSC SHOWCASE event—the leading trade show and conference based on the systems-built housing industry. Home manufacturers, builders and industry associates were among the groups recognized.
“This year’s award winners, like Power Marketing, prove that even in a slow housing market, the systems-built industry is raising the bar in residential marketing and home design concepts,” said BSC Chairman Michael H. Weber with Lancaster Redevelopment Corp. “Our award winners are adding credibility to their businesses and shedding a positive light on the building systems industry as a whole.”
The annual BSC Excellence Awards are judged by a panel of industry experts, and companies like Power Marketing were given praise for the quality of their submittals.
“It is truly an honor to receive the BSC Excellence Award for the Associates Website and Builder Brochure categories,” said Brian Flook, President. “At Power Marketing, we strive to provide innovative and cost-effective marketing tools and strategies for our builder clients. This award shows the hard work and vision of the Power Marketing team of dedicated employees. It is a proud day for me and my team.” The website was created by Jon King and the brochure by Belinda Smith, both long-time new home marketing professionals.
Awardees were recognized for excellence in achievement in several marketing and design categories, and cover a range of concrete, log, modular and panelized homes. There were scores of entries submitted for award categories ranging from Outstanding Model/Sales Center, to Presentation of Home Plans and Best Website.