GDC, a regional IT company, enlisted Power Marketing to completely transform their brand and marketing strategy. Their new brand design includes a redesigned website and Internet presence, logo, letterhead, business cards, brochures and additional marketing material. Featuring simple and user-friendly navigation, the new website separates GDC's two distinct client bases — Small & Medium Businesses and Enterprise-level clients — which helps customers identify the services most applicable to their needs. GDC also implemented an SEO campaign in order to increase qualified traffic to their website.