| Power
Marketing Bulleting - 4th Quarter 2007 - click
here to return to home page |
|
In
This Issue
Q& A with the President of Power Marketing
1. My #1 Secret to Generating
Traffic to Your Model Home
2. Creating Traffic for Spot
Lot Sales Verses Community Sales
3. Five Key Components to a New
Home Advertisement
| Q&
A with the Brian Flook, President of PM
|
QUESTION:
My ad in the real estate section of our local newspaper isn’t
creating traffic. Should I stop running in the real estate section?
ANSWER: I have reviewed housing markets throughout
this country, and rarely do I find one where the local newspaper real
estate section isn’t in the top three media of the real estate
search corridor. I suggest that the real problem is your ad’s
performance. |
Quick Links…
• More About Power
Marketing
• BrianFlook Blog
Power Marketing are members of…
• NAHB
• MIRM
• NSMC
• BSC
• WCVB
• Hagerstown
Chamber of Commerce
|
Welcome to the 2007 fourth quarter issue of Power Bulletin. This
quarter I am going to address what I believe is arguably the most important
issue in new home marketing: Traffic Generation! Read on to generate more
traffic in tough market times.
I truly hope you enjoy this quarter’s Power Bulletin.
Quote of the Month
"It is better to light one small candle than to curse
the darkness." - Confucius
1. My #1 Secret to Generating
Traffic to Your Model Home
Brian Flook, MIRM
In my quote this month I used a popular quote attributed
to Confucius. I selected it because we often choose to curse the darkness
rather than light a candle. Instead of cursing the housing market, I
suggest you light a candle: an ad that will generate traffic.
read on…
2. Creating Traffic for Spot Lot
Sales Versus Community Sales
Brian Flook, MIRM
There are significantly different approaches to consider
if you are generating traffic to sell custom or systems built homes
on owner’s lots as opposed to selling homes in a community from
a model or sales center. Remember, offer the right home in a location
the consumer desires at a price they’re willing to pay and then
advertise it properly. I’ll address each scenario separately:
read on…
3. Five Key Components to a New
Home Advertisement
Belinda Smith, Graphic Designer @ Power Marketing
Advertising is a method of communication with the purpose
of delivering a valuable message to a targeted audience. There are five
important components that should be considered when creating a new home
advertisement.
read on…
Power Marketing & Advertising, Inc. is a full-service
builder marketing company that focuses on graphic design, web design,
video, multi-media, point-of-purchase displays, market research, and specialized
marketing training for new home builders.
We appreciate you reading our newsletter and hope that it has been of
value to you. Please feel free to contact me if you are interested in
how Power Marketing can help you with your 2008 marketing goals and beyond.
Sincerely, Brian Flook, MIRM
|
| Welcome to the 2007 fourth quarter issue of Power Bulletin.
This quarter I am going to address what I believe is arguably the most important
issue in new home marketing: Traffic Generation! Read on to generate more
traffic in tough market times. |
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