Power Marketing Bulleting - 3rd Quarter 2008 - home page

In This Issue

Q& A with the President of Power Marketing

1. Your Shrinking Audience, Your Growing Opportunity

2. To Succeed in This Market, Become a Survivor Man!

Q& A with the Brian Flook, President of PM

QUESTION: What is the most significant change you have experienced in new home marketing in the last 12-18 months?

ANSWER: Click here to answer.

Quick Links…

• More About Power Marketing
BrianFlook Blog

Power Marketing are members of…

NAHB
MIRM
NSMC
BSC
WCVB
Hagerstown Chamber of Commerce

I’ve been marketing new homes across the country for over 20 years and am honored to offer you a pre-release copy of my new book: Master What Matters. We will launch the official marketing campaign in August, but as my loyal readers, I’m happy to offer you a copy sooner.

See the FREE first chapter here or go to www.power-marketing.com/resources.html to purchase your copy. We’re already getting great reviews.

Also, I am commissioning a special monthly series on the subject of how new home marketing has and is radically changed. I promise that this next series of articles will introduce you to concepts that will either revolutionize your building business or potentially usher in its demise. You can’t afford to miss this! Please, take a moment to introduce anyone you think could benefit from this series to my bulletin list. The series is called “Your Shrinking Audience, Your Growing Opportunity.” Look for the second article on August 15th, 2008.

Thanks for your loyalty and partnership.

Brian Flook, MIRM

Quote of the Month

“Every mountain blocking your way today only shields you from the blessings of tomorrow.”
Brian Flook

1. Your Shrinking Audience, Your Growing Opportunity
Brian Flook, MIRM

Beware the enticement to repeat the proven, regardless of the result. The temptation to continue doing what worked before is nearly irresistible. Whether it’s using your ‘go to’ fishing lure, driving the same route you’re used to driving, or repeating the same series of lucky steps to ensure your luck hunting whitetail deer; people have a tendency to stick to the tried and true. Why do some religious systems hold on to traditions and practices that feel so outdated and have no relevance to people today?

read on…

2.To Succeed in This Market, Become a Survivor Man!
Doug Stone MIRM, CSP

There is a show on the Discovery Channel that we enjoy at my home; it’s called Survivor Man. The premise of the program is the Survivor Man finds himself stranded in some remote part of the world. He must rely on his experience and knowledge to survive a week in hostile environments. He is left with limited resources and, in order to survive must make the most of his opportunities. I don’t know if it’s good editing or what, but he always makes it. He has been in some tough spots, but he relies on what he knows to get him through.

read on…

Power Marketing & Advertising, Inc. is a full-service builder marketing company that focuses on graphic design, web design, video, multi-media, point-of-purchase displays, market research, and specialized marketing training for new home builders.

We appreciate you reading our newsletter and hope that it has been of value to you. Please feel free to contact me if you are interested in how Power Marketing can help you with your 2008 marketing goals and beyond.
Welcome to the 2008 third quarter issue of the Power Bulletin.
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