Power Marketing Bulleting - 2nd Quarter 2008 - return to home page

In This Issue

Q& A with the President of Power Marketing

1. Follow-Up Smollow-Up.

2. What is a customer evangelist?

3. Ideas By the Baker's Dozen To Sell More Homes in Tough Times.

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• More About Power Marketing
• BrianFlook Blog

Power Marketing are members of…

• NAHB
• MIRM
• NSMC
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• Hagerstown Chamber of Commerce

It’s very easy to get discouraged and quit in life. But I am a big believer that quitters never win and winners never quit. That may be a cliché, but it’s no less a powerful truth. Today we find ourselves in the midst of the most devastating housing market in recent memory … right? Whether we are or not, is an issue we can’t affect. Let’s focus on what we can affect. What will you do? How will your attitude and leadership affect those around you? Have you already thrown in the towel?

It’s easy to be philosophically positive when the going is good. But what about when the going is not so good … like now perhaps? May I be so bold as to suggest that your attitude truly plays a larger role than you may see.  Yeah, yeah positive thinking won’t pay the bills. But positive beliefs and therefore, positive actions just may.  Much of the negativity we see is largely the result of the nation responding to something they heard on CNN or some other nightly news. They heard, they believed and they reacted. In a recent Q&A session with Wharton School students; Warren Buffett said this: “I mean, you don’t want a capital system that functions perfectly if you’re in my business. People continue to do foolish things no matter what the regulations and they always will.” Simply put, downturns always create opportunity for someone.

In this issue of the Builder Bulletin, I want to aim a little positive encouragement your way. Hope it helps.

Brian Flook, MIRM

Quote of the Month

“What this power is I cannot say; all I know is that it exists and it becomes available only when a man is in that state of mind in which he knows exactly what he wants and is fully determined not to quit until he finds it.”
Alexander Graham Bell

1. Follow-Up Smollow-Up
Brian Flook, MIRM

If you want to hear negativity, simply attend nearly any builder’s Monday morning sales meeting these days. You’ll get an ear full and then some. “How can I sell houses without anyone to sell to?”  “I can’t qualify anyone for loans any more.” “Everyone has a house to sell and no houses are selling.” We’ve heard it all.

read on…

2.What is a customer evangelist and why is that important to you as a builder?
Jon King, MIRM

If you can create a customer that is so absolutely overjoyed with their buying experience to the point that they must spread the word, then you have created a customer evangelist. In recent years many marketing pros have seen the potential of using these “satisfied believers” as a marketing tool to grow their customer base.

read on…

3. Ideas By the Baker’s Dozen To Sell More Homes in Tough Times
Brian Flook, MIRM

Here are 13 marketing ideas that if properly executed, will improve your sales results… GUARANTEED! This is good news; so don’t waste money doing useless marketing when you can spend it wisely. Yes, the devil is in the details, but if you don’t take some time to look at your plan you will fail, even the Cheshire cat knew that.

read on…

Power Marketing & Advertising, Inc. is a full-service builder marketing company that focuses on graphic design, web design, video, multi-media, point-of-purchase displays, market research, and specialized marketing training for new home builders.

We appreciate you reading our newsletter and hope that it has been of value to you. Please feel free to contact me if you are interested in how Power Marketing can help you with your 2008 marketing goals and beyond.

Sincerely, Brian Flook, MIRM