| Power
Marketing Bulleting - 1st Quarter 2008 - click
here to return to home page |
|
In
This Issue
Q& A with the President of Power Marketing
1. Branding and your customer's
brain.
2. Breaking through the brain's
firewall.
| Q&
A with the Brian Flook, President of PM
|
QUESTION:
How important is a logo for my new community?
ANSWER: A logo for your new community is like icing
on a cup cake. You would enjoy the cupcake fine without the icing.
But it makes the cupcake more appealing. Don’t spend too much
money on a spectacular logo for your community. If you have 1-20 lots
and expect sales to end in a year or less, I don’t recommend
you spend more than $300-$500 tops. Take the time to create one, use
it everywhere, but don’t put too much stock in it’s value. |
Quick Links…
• More About Power
Marketing
• BrianFlook Blog
Power Marketing are members of…
• NAHB
• MIRM
• NSMC
• BSC
• WCVB
• Hagerstown
Chamber of Commerce
|
Welcome
to 2008! We’re now roughly two years onto this housing
slump. But, the end may be in sight. Most prognosticators seem to believe
2008 is when this thing begins to break and sales begin to return to a
more normal pace. A modest recovery, says David Seiders. Hopefully by
spring we will see some reduction of inventory and more stability in the
financial markets.
Well, one thing is for sure. People still need homes and that’s
what we do.
Once all the posturing of prices is over and the financial markets get
back on course. When the inventories drop and buyers decide it is a good
time to buy again; there’s only one way for us to recover from this:
sales and marketing.
This issue I want to talk about our brain and how we perceive and calculate
what we hear.
Brian Flook, MIRM
Quote of the Month
"Reality is merely an illusion, albeit a very persistent
one." - Albert Einstein
1. Branding and your customer’s
brain.
Brian Flook, MIRM
Have any builders actually achieved brand status? What
brands exist in the new home marketing environment? How about high-tech,
building green, affordable homes, senior-buyer-ready homes, X-generation
homes, concrete, log, etc.?
read on…
2. Breaking through the brain’s
firewall
Brian Flook, MIRM
How many times have you said to your husband…“you
didn’t hear a thing I just said?” We must understand
that hearing is a physical function and listening is a mental function.
I hear many things as I write this article: cars driving down the street,
music in the adjoining office, the tapping of a keyboard in the next
office, someone outside talking as they walk by. But I am not listening
to any of those things.
read on…
Power Marketing & Advertising, Inc. is a full-service
builder marketing company that focuses on graphic design, web design,
video, multi-media, point-of-purchase displays, market research, and specialized
marketing training for new home builders.
We appreciate you reading our newsletter and hope that it has been of
value to you. Please feel free to contact me if you are interested in
how Power Marketing can help you with your 2008 marketing goals and beyond.
Sincerely, Brian Flook, MIRM
|
Welcome to the 2008 first quarter issue of the Power Bulletin.
This issue I want to talk about our brain and how we perceive and calculate
what we hear. |
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