Our builder marketing team is proud to announce that we won an award for Best Website at last week’s Frederick County Building Industry Association (FCBIA) Awards of Excellence! Each year the awards banquet celebrates the best new home designs, sales models, marketing materials and more that Maryland home builders have to offer, and we were honored to attend the event with our long-time client Advantage Homes. Continue reading
by Krista Scarlett, Communications Specialist at Power Marketing
The days are longer, the first blooms have emerged, and bees and other critters are showing their tiny faces after a long winter. No season represents growth or renewal quite like spring. Motivated by the change in seasons to start anew, we scan our closets, bedrooms, offices and garages in search of anything that can be cleaned, reorganized or pitched altogether. But, what about our marketing strategies?
If your current marketing efforts aren’t working quite as well as you’d like, consider dusting off your old initiatives and starting over fresh. Enhance your brand strategy, invigorate your business and find new prospective customers with these marketing spring-cleaning tips.
1. Polish Your Company Website
Look at any page on your website for 5 seconds, then look away. What do you remember? What products or services were featured? If you can’t remember your own message, then your customers won’t either. Consider re-evaluating the messages you’re sending with clearer, more concise and action-driven copy. Make sure your headers are well targeted and succinct. (Our in-house copywriting & editing staff are experts at this!) Continue reading
“I wanted to send out a special Thank You to our friends at Power Marketing for the leadership role they played in yesterday’s successful Realtor Luncheon at our Brunswick Crossing community. The luncheon was an RSVP event, and we had 50 of the 53 RSVPs attend! Attendees included agents, brokers and office managers from various offices from Frederick, Washington and Montgomery counties.
We had a very interactive experience with the attendees who asked many questions and provided valuable feedback as they toured our townhome, traditional and neo-traditional model homes. The event culminated with a prize drawing in The Asbury model home with 90% of the attendees present.
The team at Power Marketing did the majority of the preparation for this event, which included email invitations, the online RSVP page, announcements on our website and Facebook page, as well as coordinating Beans in the Belfry restaurant as the caterer.
Congratulations and Thank You to everyone on the Power Marketing team for an outstanding event that we hope will bring us many sales from our friends in the realtor community.”
—Jim McCormack, Advantage Homes VP of Sales & Marketing
(Here’s a sneak peek of the event. Check Advantage Homes’ Facebook page for more photos to come.)
“Everyone at Leiters’ Fine Catering is happy with the SEO work Power Marketing has been doing for us, and we’ve been pleasantly surprised to see results so quickly. They have invested time and energy into our online search results, helping make us one of the top catering companies in town. Plus, seven of our keywords now rank on the top Google search page. We look forward to even better SEO results in the future, thanks to Power Marketing.”
—Jeremiah Leiter, Leiters’ Fine Catering
Remember these two eBlasts we created for new homes builder Advantage Homes? Just two weeks in and we’re seeing stellar results! Just to recap: this twice-monthly eBlast series is part of a builder marketing campaign targeting households in Germantown, Md., Gaithersburg, Md., and Frederick and Loudon counties. One eBlast encourages prospective homebuyers to stop wasting money on rent and start investing in an Advantage townhome at Brunswick Crossing. The other focuses on the relaxing, resort lifestyle that Brunswick Crossing offers buyers of Advantage’s single-family homes. Continue reading
Brunswick Crossing is an award-winning, planned community in Frederick County. The community is relatively young, but you wouldn’t guess that by looking at it. We could talk for hours about the community’s appeal — it’s a short distance from Frederick and Washington, D.C., has the kind of curb appeal that other communities in the area lack, plus there are a ton of amenities already in use (walking trails, tennis courts, community concerts, a new clubhouse under construction and much more).
Our long-time client and Brunswick Crossing builder Advantage Homes came to us seeking a builder marketing campaign to drive traffic to their single-family homes and townhomes in Brunswick Crossing and, ultimately, increase their sales. One piece of the overall campaign we proposed was an eBlast series targeting households throughout Germantown, Md., Gaithersburg, Md., and Frederick and Loudon counties. Continue reading
Which One Will Get Your Business the Best Search Results?
by Krista Scarlett, Communications Specialist at Power Marketing
Every day someone asks our Maryland SEO company the same question — “Can you get my business to page one of Google?” And it’s obvious why — a whopping 70-85% of searchers believe that the “best” companies are the ones ranked highest in Google or Bing searches. And those are the websites that get the clicks. It’s a page 1-2 or die mentality — if you’re not on top, then your site might as well not exist. Every business wants that glorious #1 spot, but not many know how to get there. Not many know how to get anywhere close.
There are two methods of bringing traffic to your website: optimizing your website for organic search results (search engine optimization MD) and Google AdWords. To help you understand the differences between the two and which is a better investment for your business, we’ve broken down the major advantages and disadvantages of each. Continue reading
“ProTek Fiber is one happy Power Marketing client. Since working with the outstanding team, we have continued to see our search engine rankings rise higher and higher. In just six short months, our daily site visits have almost doubled! Plus, three of our keywords show up on the first Google page, and one is even in the No. 2 spot. Their continued support and SEO Maryland services got the internet search engine results we wanted. Thanks, Power Marketing.”
- Clarence Horst, ProTek Fiber
The second annual Maryland International Film Festival (MDIFF) is just a month away, so our brand strategy team put together this unique flyer to celebrate the event and encourage the public to attend. Power Marketing is a proud sponsor of the festival, which encourages independent filmmakers to engage audiences, collaborate and network with other filmmakers, and educate the community about their films. Communications Specialist Krista Scarlett wrote the copy announcing the schedule, pricing and sponsors, and Lead Designer Amanda Linthicum created the graphic design md.
If you’ll be in the Hagerstown area April 11-13, then consider attending the MDIFF. A number of local, national and international filmmakers will showcase their films and participate in Q&As. Visitors will get the chance to watch these films, talk to the filmmakers and support independent artists whose passions come to life on the big screen.
The festival’s headliner, author and former American CIA operative Tony Mendez, will be there to screen the Oscar-winning film “Argo,” directed by and starring Ben Affleck. The film is based on the true story of Mendez’ rescue of six U.S. diplomats during the 1979 Iran hostage crisis. To learn more about the festival or the films and filmmakers featured, visit www.marylandiff.com. We hope to see you there!
Tell us what you think: Does this flyer make you want to attend the MDIFF?
by Brian Flook, MIRM, President of Power Marketing
When Johannes Gutenberg, a simple goldsmith and businessman from a small mining town known as Mainz, Germany, invented his printing press, he probably had no idea about the ramifications of his invention. The printed word wasn’t new. His Gutenberg Bible wasn’t even the first book ever printed using moveable type. The Chinese are believed to have done it nearly 400 years earlier. So, why all the hype?
The printed word is traced as far back as thousands of years before Christ. The Old Testament of the Bible, specifically the book of Job, dates back to 1,500 BC. The written word has toppled kings, educated leaders, organized governments, made millions of sales and won many hearts. The printed word is the most important communication tool in history… until maybe now. In comes the Internet and words take on a whole new level of power!
Well-crafted words can calm a nation during difficult economic times.
Passionate words can incite a riot or bring peace to a wounded heart.
Words of kindness can turn away anger.
Words can mislead, sell, convince, or manipulate.
Misspoken words can destroy political careers.
Words have incredible power!
For Gutenberg, the written word wasn’t the invention; it was the object of his invention. Suddenly, the written word could be reproduced quickly at an affordable price, and new and old information could circumvent the globe. Radical!
And since then, inventions like the telegraph, fax machine, digital typesetting, and now text messaging continue to provide new leverage for the printed word to change our lives. Ten years ago, who would have believed that text messaging would be the rage among teens that it is today? Who predicted the rise of blogs? Who anticipated the money that would be made using email blasts? Who could have had expected that advertising would show up on our telephones? Who would have ever considered storage devices that fit in our pocket that hold gigabytes of information? These are all new issues facing marketers today. What will we do with them? Continue reading